About this role
This role: Own and drive Open Channel brand growth by developing innovative product, communication, and consumer engagement strategies that strengthen brand relevance among Taiwanese consumers. The role is expected to thrive in a lean-resource environment, proactively identifying opportunities, transforming consumer and market insights into actionable plans, and delivering strong commercial outcomes through creative and impactful execution. As a key bridge between Taiwan, Japan, and SAPAC teams, the position requires strong collaboration, communication, and presentation capabilities to influence stakeholders and drive business results.
Key Responsibilities
1. Product & Business Management
- Develop and execute annual, seasonal, and launch strategies aligned with brand and category objectives.
- Own end-to-end product lifecycle management from market opportunity assessment to launch execution and post-launch optimization.
- Identify growth opportunities and recommend initiatives to accelerate brand penetration and market competitiveness.
2. Consumer & Brand Building
- Translate consumer, social media, and market insights into innovative marketing initiatives and engaging consumer experiences.
- Develop integrated 360° marketing campaigns across offline and online touchpoints to maximize brand visibility and business impact.
- Continuously explore emerging beauty, lifestyle, social media, and youth culture trends to identify opportunities relevant to the brand.
3. Project Management & Execution
- Lead cross-functional collaboration among Sales, SCM, E-commerce, Communication, Digital, and external agencies to ensure flawless execution.
- Manage A&P investment, optimize resource allocation, and maximize campaign effectiveness and ROI under limited resources.
- Drive hero product growth through effective portfolio management and strategic campaign planning.
4. Regional Communication
- Act as the primary contact with Japan brand holders and SAPAC stakeholders.
- Prepare and deliver marketing proposals, business reviews, and strategy presentations in English.
- Coordinate daily communication and project alignment with overseas stakeholders to ensure timely execution and successful launches.
Requirements
- Bachelor's degree or above in Marketing, Business, Communications, or related disciplines.
- 3-5 years of marketing, brand management, or product management experience, preferably within beauty, FMCG, consumer brands or IMC agency.
- Proven experience in managing new product launches and driving commercial performance.
- Strong understanding of Taiwan consumer trends, social media, and beauty market dynamics.
- Passionate about Japanese beauty, culture, lifestyle trends, and consumer behavior.
- Experience working with regional or global stakeholders is a plus. Other
Qualifications
Strategic & Commercial Thinking
- Strong analytical and commercial acumen with the ability to convert insights into actionable growth strategies.
- Ability to balance creativity and business objectives to drive measurable results.
Innovation & Consumer Centricity
- Naturally curious, trend-sensitive, and highly engaged in social media and youth culture.
- Deep understanding of Gen Z and young consumer trends, social platforms, emerging culture, and viral content dynamics.
- Able to generate innovative ideas and identify opportunities even under limited resources and budget constraints.
- Continuously seeks new approaches to improve brand relevance and consumer engagement.
Agility & Ownership
- Self-motivated, entrepreneurial mindset with a strong sense of ownership.
- Comfortable working in a fast-paced and ambiguous environment.
- Resilient, adaptable, and willing to take on challenges beyond routine responsibilities.
Communication & Collaboration
- Strong stakeholder management and cross-functional collaboration skills.
- Excellent presentation and storytelling capabilities.
- Able to influence diverse stakeholders through data, insights, and clear communication. Language
- Strong English communication skills, both written and verbal.
- Able to independently prepare English presentation decks and conduct business presentations in English.
- Japanese language capability is a strong plus.