About this role
About Carl Friedrik Carl Friedrik is a travel and leather goods brand challenging traditional luxury. We design for modern professionals: timeless design, understated confidence and an uncompromising pursuit of quality. By selling direct-to-consumer and rejecting seasonal fashion, we make products built to last a lifetime. Our pieces have appeared in Succession, The White Lotus and The Gentlemen, and the brand has been recognised by The New York Times, Forbes and the iF Design Awards.
- The role We are looking for a Senior Art Director to shape how Carl Friedrik looks and feels across campaigns and eComm, from concept through production to final delivery.
- In this role, you’ll work closely with the Creative Director and Senior Brand Designer.
- This is a hands-on role which means that you will be responsible for all aspects of photo/video production, including the coordination of production logistics beyond art direction.
What you will do
- Art direct campaigns, eComm and content across photo and video, from concept and references to on-set direction and post-production.
- Produce small-to-midsize shoots end to end: crew and location sourcing, budgets, schedules, call sheets, product samples and logistics, bookings and vendor invoicing.
- On larger, seasonal campaigns, you’ll be responsible for outsourcing production logistics to agencies or freelancers.
- Direct all eComm/packshot imagery and manage retouchers to a consistent standard.
- Run several projects at once, from campaigns to ad-hoc briefs, keeping work on brief, on time and on budget.
- Use AI tools to run projects efficiently: briefs, timelines, trackers, production documents and status updates.
- Build and maintain our network of photographers, filmmakers, stylists, set designers, retouchers and agencies.
- Bring a sharp point of view on culture, so our imagery feels relevant, not just polished.