About this role
Job Description
AVP – Marketing – Gold Loan
Role Purpose
The AVP-Marketing holds ultimate responsibility for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the brand and business.
Key Responsibilities
- Development and implementation of the Brand Strategy towards brand building and awareness within the target group and industry.
- Developing the marketing strategy for new and existing products.
- Overseeing implementation of the marketing strategy – including campaigns, events, digital marketing and PR.
- Working closely with the company’s various functional heads; enabling them to meet their commercial objectives by providing them with appropriate communication and creative strategy, material/collaterals and presentations.
- Ensure that all marketing communications reflect the brand’s values and are aligned with the company’s vision.
- Guiding the day-to-day activities of the marketing team.
- Ensuring that the marketing and brand objectives are implemented by the marketing team.
- Developing corporate communication for the organization with respect to both internal and external audience/customers.
- Drive customer acquisition and retention strategies and leverage data analytics to optimize marketing efforts.
- Felicitating continues market research and analysis of competitive environment and consumer trends.
- Manage the marketing budget, ensuring efficient allocation of resources to maximize impact.
- Manage, mentor, and develop a team of marketing professionals, fostering a high-performance culture.
Qualifications & Experience
- Minimum Degree: MBA/PGDM - Marketing
- Minimum Years/type of experience: Minimum 8 years of experience
Leadership Competencies
- Ownership
- Boundaryless Behaviour
- Customer Focus
Functional Competencies
Customer Research Insight, Data Analytics, Campaign Management