About this role
Together with Data, Product, CRM and Performance Marketing teams, we are building an audience-first, data-led operations to enable UKTV to optimise its digital transformation and maximise revenue generation in the short and long term. This is a new position where you will be working with multiple teams to shape the Martech strategy to unlock UKTV’s 1st party data for enhanced targeting, segmentation, and personalisation across CRM, Performance marketing and other 3rd party advertising platforms. You will be involved in embedding new and existing tech platforms as we introduce a new data stack alongside our parent company, BBC Studios.
- Key Experience You will have experience working in an app, CTV and digital marketing environment.
- You will have hands-on experience implementing, maintaining, and optimising 1P data and Martech tools.
- You are confident in building and analysing audiences and their behaviours by utilising 1P, 2P and 3P data.
- Knowledge of mobile marketing analytics platform and CDP (preferred Appsflyer and Mediarithmics) is essential to ensure that data flows correctly across platforms.
- Knowledge of Braze, mParticle or alternative customer data and engagement platforms is essential.
- Has experience working with Performance Marketing analytics.
- Familiarity with cloud-based data storage and analytics platforms such as Snowflake and AWS.
- Using AI tools, including OpenAI Codex or comparable platforms.
- Skills & personal qualities Able to translate marketing requirements into technical briefs, and technical concepts to non-technical people.
- Able to simplify complex problems into component parts and deal with them systematically Able to manage your own time and prioritise accordingly often working on multiple projects simultaneously Able to develop strong relationships with senior stakeholders and manage their needs.
- Adept at collaborating across departments Able to communicate effectively using both technical and non-technical language as appropriate to stakeholders at all levels.
- Strong attention to detail, great critical thinking skills and ability to work under pressure