About this role
Job Title: Customer Marketing Strategy Controller (On Trade) Location: Hybrid – Hemel Job Length: FTC 12 Months – Full Time Competitive Salary with extensive benefits : Monthly product allowance – alcoholic & non-alcoholic options available Private Medical options Life Assurance Company bonus scheme Access to 24/7 GP services Enhanced pension contribution Generous holiday (inc bank holidays) Access to a range of high street discounts Carlsberg Britvic is the largest multi-beverage supplier in the UK and is home to some of the most iconic and popular beers & soft drinks, including Carlsberg Danish Pilsner, 1664, Poretti and Brooklyn to ale favourites such as Hobgoblin and Wainwright.
For soft drinks, Carlsberg Britvic’s brands include J2O, Robinsons, Tango and London Essence along with the licence rights to the Pepsi portfolio in the UK including Pepsi MAX, poppi, 7UP, Lipton Iced Tea and Rockstar Energy. With a strong national footprint, the Carlsberg Britvic business includes 6 production facilities and 16 logistics depot’s servicing customers up and down the UK. As these two historical businesses have come together, the one common goal remains, and that is ensuring our people succeed.
About the role
- As Customer Marketing Strategy Controller (On Trade), you will work closely with the Brands Marketing teams and strategic agency partners to translate above the line (ATL) campaigns and brand objectives into commercially sound below the line (BTL) campaigns and activities at the On Trade subchannel level for the Customer Marketing team to plan and execute at Customer ready level.
- Role
Responsibilities
- Ownership of the On Trade Activation strategy & relevant strategic toolkits.
- Strengthen BTL effectiveness through ownership of post evaluation tools.
- Work with brands to translate their ATL campaigns and objectives into commercially sound BTL sub channel level campaigns & activity plans.
- Manage and deliver cross functional (subchannel & brands) on trade activations, implementation and key measurements/ progress, working alongside other members of the Customer Marketing team.
- Act as the primary point of contact for BTL consulting with the brand marketing team, covering toolkits and KV development.
Experience and Key Attributes: Previous experience within an FMCG business, within beer or soft drinks Clear, effective communication skills with the ability to build alignment Ability to act on feedback and continue to work at pace with frequent changes Commercial and financial understanding Ability to develop and present compelling content Stakeholder relationship building, internally and externally Our commitment to diversity equity & inclusion We welcome applications from people of all backgrounds, identities, and experiences - including those of different races, ethnicities, genders, sexual orientations, ages, abilities, religions, and socioeconomic statuses.
We actively seek to create a safe and inclusive environment for all of our colleagues, where diverse perspectives are welcomed, and inclusive practices are embedded in everything we do. We are happy to support accessibility needs, to ensure a fair and equitable experience for all candidates, so please do let us know if you require any adjustments during the recruitment process.
Application Process
We read applications continuously, and vacancies may be filled anytime, so please apply as early as possible. We look forward to receiving your application. This is an exciting time to join our newly formed business – with their incredible individual history’s, innovation of products and some of the UK’s most iconic brands, Carlsberg Britvic strives to deliver the best service to our customers and consumers. We aim to make a difference, bringing together two diverse companies, our global reach enables opportunity, growth and a chance to work with some fantastic people.