About this role
Through its New York City, Hamptons and South Florida brokerages, along with its rapidly growing affiliate network, Corcoran® is home to more than 120 offices and more than 5,000 independent salespersons in key urban, suburban, and resort markets nationwide. Corcoran is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
- Great Place to Work
- Forbes World's Best Employers
- Newsweek World's Most Trustworthy Companies
- Ethisphere World's Most Ethical Companies
Duties and responsibilities include, but are not limited to:
- Working proactively and collaboratively to champion the Corcoran brand and grow our agents’ business.
- Act as regional expert as it pertains to competitive intelligence, digital data results understanding, unique marketing, event and promotional opportunities.
- Working directly with agents on creative ideation of marketing materials including, but not limited to, pitch presentations, advertising plans, direct mail campaigns, social media content calendars, as well as other forms of digital/print collateral.
- Supporting the Regional VP on agent retention and recruitment efforts.
- Working in partnership with the regional Agent Experience Manager to onboard new agents.
- Working with the agent education, IT, and product marketing teams to ensure agents are sufficiently trained in and using Corcoran’s latest internal marketing tools.
- Evangelize tools and brand messaging to help increase agent adoption and awareness.
- Assisting agents with utilization of brand materials and platforms to implement property marketing strategies.
- Create agent/property marketing proposals that include budget planning spreadsheets, personal branding conceptions and initiative action plans.
- Conduct social media audits to ensure best practices are being used and recommend strategies to agents directly.
- Staying abreast of current marketing tactics to serve as a constant source of support and intelligence for agents.
- Collaborating with the Marketing Director and other key team members on campaign projects.
- Proactively outreach to agents and follow up on initiatives to create powerful case studies on successful strategies that can be leveraged to motivate additional agent marketing efforts.
- Participating in off-site events such as open houses, cocktail hours, local conferences, and company initiatives.
- Regularly communicate active initiatives and updates to the South Florida Director of Marketing and Regional VP.
Qualifications
- 2+ years of marketing, advertising, public relations, or brand strategy experience. Experience in the real estate industry is highly considered.
- A balance of strategic planning and hands-on execution (with an all-hands on deck mentality)
- Understand strategic approach to marketing and leveraging purpose-driven results. The right person for this role will hold the confidence to establish themselves as an expert in our field, providing effective guidance for all agent levels (i.e. from low-cost marketing plans to $50M+ pitch decks).
- Accustomed to managing multiple clients simultaneously. Must be able to handle all situations with diplomacy.
- Excellent organization, verbal/written communication skills.
- Adept at juggling multiple priorities, challenges and deadlines without sacrificing quality.
- Demonstrated ability to thrive in an entrepreneurial, collaborative, self-motivated and fast-paced environment.
- Strong proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint). Working knowledge of Adobe Creative Suites is a huge plus (specifically InDesign, Photoshop).
- Ability to speak Spanish is a plus.