About this role
Job Requirements
JD：
As a data analyst, you will be a key partner for the teams pioneering our Home Imagination capabilities. Your focus will be on the critical end-to-end (E2E) customer experiences, such as our Kitchen Imagination journey, where customers move from an initial fun, inspirational activity online all the way to booking an appointment in a physical store. These journeys are complex, spanning multiple product teams and digital touchpoints, and your role is to bring clarity to that complexity.
First and foremost, your primary mission will be to unravel and understand the complete customer journey. With experiences that touch so many different product teams, it's challenging to see the whole picture. You will be tasked with answering fundamental questions: How do our customers flow from initial inspiration to a final appointment booking? Where are the key friction points and drop-offs in this process? What features and interactions are most critical for success? You will help us define what a successful E2E experience truly looks like, moving beyond siloed metrics to a holistic view of customer success.
Second, you will be the analytical engine behind our optimization efforts. To improve these complex journeys, we need to experiment and learn continuously. You will be at the heart of this process, supporting the design and analysis of A/B tests to validate new ideas and features. Furthermore, you will conduct market-per-market comparisons to understand regional differences in customer behavior, helping us identify what works best in specific markets and what learnings can be scaled globally. A key part of this will be proactively defining what "unsuccessful" looks like, creating clear signals for the team when an experience is not meeting its goals.
Finally, you will translate your findings into actionable insights for the entire organization. Your ability to build clear, compelling, and insightful dashboards will be crucial. These tools will not only track the performance of our E2E experiences but will also empower product teams with the data they need to make informed decisions daily. By making the data accessible and understandable, you will help us see how all the different pieces of the puzzle are coming together to create a seamless and successful journey for our customers.
The scope of the consultant services is to assist IKEA in
The majority of your work will be embedded within the teams developing our Home Imagination capabilities. Like most digital teams at IKEA, you will work within a PEDX (Product, Engineering, Data, eXperience) structure, collaborating daily with product managers, engineers, and designers to drive the customer experience forward.
Beyond your immediate team, you will join a vital cross-functional community of data analysts who are embedded in the various product teams that contribute to the end-to-end customer journey (e.g., product discovery, in-store appointment booking, etc.). This unique setup is essential for your success. It ensures you have a network of colleagues to build a cohesive analytical narrative, connecting the dots across different parts of the customer experience. You will learn from their insights, share your findings, and collectively solve the challenge of understanding our complex E2E journeys.
Work Experience