About this role
- TelevisaUnivision Management Company in Miami, FL seeks a full-time Sr. Specialist, Programmatic Operations to define innovative solutions to complex programmatic business problems.
- Analyze partner performance and provide recommendations on programmatic advertising revenue improvement while working together with Product Management, Yield, and Sales Teams.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Translate marketing briefs into programmatic strategies that align with brand goals, target audience segments, and KPIs.
- Create effective programmatic advertising strategies using automated workflow to effectively deliver ads to target audience.
- Monitor campaign pacing, budget allocation, and performance metrics, making real-time optimizations to improve results.
- Work with data to build custom audience segments using DMPs (Data Management Platforms) and CRM data integrations.
- Leverage analytics platforms to generate performance reports.
- Support troubleshooting of monetization and campaign delivery issues such as under pacing, reporting, discrepancies, ad architecture, and technical issues.
- Create innovative programmatic solutions across Audio, Streaming Video (CTV/OTT), display, video, and native.
- Create external technical and support documentation across all platforms.
- Master’s degree or equivalent in Marketing, Advertising, or related field plus 1 year of experience in the occupation or as a digital advertising operations specialist or manager.
- Will also accept a Bachelor’s degree or the equivalent in Marketing, Advertising, or related field plus 5 years of experience in the occupation or as a digital advertising operations specialist or manager.
- Employer is willing to accept any suitable combination of work experience education, and training.
- Must have knowledge of programmatic advertising, digital advertising, analytics, and optimization tools.
- Must have experience creating complex data modeling, predictive targeting, and cross-platform strategy.
- This is a Telecommuting/Remote position.
Apply on-line at TelevisaUnivision’s career page: https://corporate.televisaunivision.com/careers/
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.