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Strategist, B2B Marketing Communications and Lead Generation @ TOR

Concord, Ontario, CAOnsiteFull-time
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About this role

Are you passionate about B2B marketing and enjoy turning strategies into campaigns that generate real growth?

At Toromont Cat, you'll play a key role in deploying go-to-market strategies, creating integrated campaigns, and optimizing the customer experience to support sales and business objectives.

Job type: Permanent, full-time

Work arrangement: Flexible across Eastern Canada (Montreal and Concord)

What you can expect

  • Design and roll out integrated, high-impact marketing campaigns.
  • Work closely with the sales and marketing teams to drive business growth.
  • Develop strategies for lead generation, lead nurturing and ABM.
  • Leverage data, performance analytics and market trends to optimize results.
  • Promote strong, recognized and well-established brands within the industry.

You are our ideal candidate if you have:

  • 6 to 8 years of experience in digital marketing or B2B marketing communications
  • Solid experience in demand generation, content marketing and integrated campaigns
  • Excellent mastery of LinkedIn and digital channels
  • Strong understanding of B2B sales cycles and lead nurturing strategies
  • A strategic approach combined with the ability to deliver tangible results
  • Excellent communication and collaboration skills

Why Toromont Cat?

  • A company recognized for its culture, stability and career opportunities
  • An environment where your ideas and impact are valued
  • Competitive total compensation, including benefits and bonuses
  • Opportunities for continuous professional development
  • The chance to contribute directly to the growth of an industry-leading organization

Skills

B2B marketingLead GenerationDemand GenerationContent Marketingintegrated campaignsABMB2B sales cyclelead nurturing

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