digital marketing coordinator @ Korean Shop

Job Opening: Influencer & Digital Marketing Coordinator

*Experience Required:* Minimum 1 Years

*Employment Type:* PART-Time

*Industry:* Beauty, Skincare, Retail & E-commerce

Job Summary

We are looking for an experienced, confident, and results-driven *Influencer & Digital Marketing Coordinator* to manage influencer partnerships, coordinate influencer visits across multiple retail store locations, and support digital marketing activities.

Our highest priority is hiring someone who can successfully approach, convince, negotiate with, and bring influencers to our different retail stores.

The ideal candidate must have excellent communication and bargaining skills, strong influencer relationships, and proven experience tracking marketing performance, sales, and conversions.

Key Responsibilities1. Influencer Outreach & Store Visit Coordination ? Highest Priority

• Research and identify relevant beauty, skincare, lifestyle, and local influencers.
• Contact influencers through Instagram, TikTok, email, and other communication channels.
• Confidently convince influencers to visit our different retail store locations.
• Negotiate competitive collaboration rates, deliverables, and promotional agreements.
• Schedule, organize, and coordinate influencer visits across multiple stores.
• Maintain regular communication and follow up until visits and collaborations are completed.
• Ensure influencers create Reels, Stories, product reviews, and store promotional content.
• Set and achieve weekly targets for confirmed store visits and completed collaborations.
• Build long-term relationships with reliable, high-performing influencers.

2. Influencer Negotiation & Partnership Management

• Demonstrate strong persuasion, communication, and bargaining skills.
• Secure cost-effective paid, gifted, and product-exchange collaborations.
• Evaluate influencer audience quality, engagement, and relevance before finalizing partnerships.
• Manage collaboration budgets and ensure agreed deliverables are completed.
• Handle objections professionally and convert influencer inquiries into confirmed collaborations.

3. Influencer Sales Tracking & Conversion Analysis

• Track sales and revenue generated through individual influencer campaigns.
• Create and manage unique discount codes, affiliate links, and UTM tracking links.
• Monitor website traffic, orders, conversion rates, and campaign revenue.
• Identify influencers who generate actual sales rather than only views or engagement.
• Calculate campaign return on investment (ROI) and return on ad spend (ROAS), where applicable.
• Analyze store-wise and influencer-wise campaign performance.
• Recommend improvements to increase conversions and reduce marketing costs.

4. Social Media & Reels Performance Analysis

• Coordinate Instagram Reels, Stories, TikTok videos, and promotional content.
• Track views, reach, engagement, shares, saves, and follower growth.
• Compare influencer content performance and identify successful campaigns.
• Monitor posting schedules and follow up on pending content.
• Recommend content improvements based on performance data.

5. Email Marketing & Campaign Management

• Plan and coordinate promotional email campaigns, product launches, and special offers.
• Create, schedule, and monitor email marketing activities.
• Analyze email open rates, click-through rates, conversions, and revenue.
• Coordinate marketing promotions with store and e-commerce teams.
• Recommend improvements based on campaign performance.

6. Weekly Reporting & Data Analysis

• Prepare accurate weekly marketing reports using Google Sheets or Microsoft Excel.
• Maintain date-wise records of influencer outreach, negotiations, confirmations, and store visits.
• Track influencer names, store locations, collaboration costs, content posting dates, and campaign results.
• Record influencer-wise sales, revenue, conversion rates, and ROI.
• Compare weekly targets with actual performance.
• Present clear weekly repor