About this role
Requisition ID: 45197 Job DescriptionIn every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.McCain Foods is seeking a highly skilled and strategically minded Graphic Designer to join Big Fry, our in-house creative and design team. This role is ideal for a designer who combines exceptional creative execution with strong conceptual thinking and strategic insight. You will help shape visual storytelling, elevate brand standards, and contribute to creative direction across a broad range of touchpoints, including integrated campaigns, digital experiences, packaging, retail, motion, and experiential design. This position plays a key role in driving creative excellence, innovation, and brand consistency across the McCain portfolio.
- What you'll be doing.
- Contribute to the creative development and execution of integrated marketing campaigns across digital, print, retail, social, packaging, and experiential channels.
- Translate strategic brand and business objectives into compelling visual concepts and scalable creative systems.
- Partner closely with Marketing, Digital, Innovation, Brand, and external agency teams to develop impactful creative solutions.
- Support the evolution and stewardship of McCain's visual identity and brand standards across all consumer touchpoints.
- Create high-quality presentation decks, campaign narratives, visual storytelling frameworks, and creative rationale for stakeholder alignment.
- Drive excellence in typography, composition, hierarchy, motion, and visual storytelling.
- Manage multiple projects simultaneously while maintaining exceptional attention to detail and creative quality.
- Identify and champion emerging design trends, technologies, and creative opportunities that enhance consumer engagement and brand impact.
- Contribute to projects from concept development through production and final execution.
- Help raise creative standards and foster a culture of innovation, collaboration, and continuous improvement.
- What you'll need to be successful.
- Bachelor's degree in Graphic Design, Visual Communication, Creative Direction, or a related discipline, or equivalent professional experience.5+ years of professional design experience within an agency, global brand, or high-performing in-house creative environment.
- Demonstrated portfolio showcasing excellence in brand systems, campaign development, typography, storytelling, and multi-channel execution.
- Advanced proficiency in Adobe Illustrator, Photoshop, InDesign, and Acrobat.
- Knowledge of packaging design, production workflows, and print specifications within a consumer packaged goods (CPG) environment.
- Strong conceptual thinking skills with the ability to clearly present and defend design rationale to stakeholders.
- Experience developing and evolving visual identities, campaign systems, and brand guidelines.
- Exceptional organizational, project management, and time-management skills.
- High level of craftsmanship and attention to detail across print, packaging, digital, and motion applications.
- Strong communication, collaboration, and presentation skills.
- Ability to work effectively with cross-functional partners, external agencies, and production vendors.
Nice to have
- Experience with After Effects, Premiere Pro, Lightroom, and Figma.
- Knowledge of social-first creative, motion design, and evolving visual trends.
- Familiarity with AI-assisted creative tools and emerging design technologies.
- Consumer packaged goods (CPG) or food industry experience.
- Passion for design trends, culture, storytelling, and consumer behavior.
About the team
Big Fry is McCain's in-house creative and design team, focused on delivering bold, high-impact creative solutions that support brand growth and business objectives. Working in a highly collaborative enviro