About this role
Position Summary
The Marketing Coordinator plays a critical role in supporting marketing initiatives, resident programming, and brand objectives of the organization across a diverse multi-family residential portfolio. The role is responsible for coordinating and executing property-level marketing initiatives, managing marketing platforms and listings, supporting resident engagement programs, overseeing brand consistency, and providing analytical reporting that drives informed business decisions.
Acting as a key liaison between Marketing, Operations, Leasing, Property Management, and external vendors, the Marketing Coordinator ensures all sites are effectively marketed, accurately represented across digital and traditional channels, and aligned with corporate branding standards.
This position requires a highly organized marketing professional with strong project management skills, creativity, attention to detail, and the ability to manage multiple priorities in a fast-paced environment.
Primary Responsibilities
Property Marketing Management
- Manage property marketing initiatives across a portfolio of multi-family residential communities.
- Maintain property listings across all Internet Listing Services (ILS) including:
- RentSync
- Apartments.com
- Rentals.ca
- RentCafe
- Kijiji
- Facebook Marketplace
- Additional lead generation channels
- Ensure listing accuracy, photography quality, unit availability, pricing, and amenity information remain current.
- Coordinate new property launches and lease-up marketing campaigns.
- Manage property page content on corporate website and property microsites.
- Conduct regular audits to ensure all marketing channels remain accurate and compliant.
Lead Generation Support
- Support lead management initiatives to increase prospect conversion.
- Monitor lead volume and identify opportunities to improve marketing effectiveness.
- Work closely with Leasing Teams to assess lead quality and conversion performance.
- Assist in implementing marketing strategies that support occupancy and revenue objectives.
- Track marketing source attribution and reporting.
Resident Retention & Community Engagement
- Coordinate resident communication programs.
- Manage resident referral initiatives.
- Create and distribute community event marketing materials.
- Support resident appreciation and engagement initiatives.
- Develop promotional campaigns designed to improve resident retention and satisfaction.
- Assist in strengthening community culture and resident experience initiatives.
Marketing Asset Management
- Coordinate property photography and videography.
- Manage drone photography and aerial footage vendors.
- Coordinate Matterport and 3D virtual tour production.
- Maintain centralized marketing asset libraries.
- Support AI-enhanced photography and image optimization initiatives.
- Ensure all creative content aligns with brand standards.
Reputation Management
- Manage Google Business Profiles for all communities.
- Coordinate profile verification and maintenance.
- Monitor online reviews and customer feedback.
- Work with Property Operations teams to respond appropriately to reviews.
- Develop strategies to improve online ratings and community reputation.
- Track review performance and provide monthly reporting.
Signage & Print Management
- Coordinate site signage programs.
- Manage leasing office promotional materials.
- Oversee production and installation of property signage.
- Coordinate wayfinding and directional signage projects.
- Manage inventory of marketing collateral and print materials.
Budget Administration
- Track marketing expenditures across the portfolio.
- Manage marketing spend trackers.
- Process invoices and purchase requests.
- Reconcile vendor billing.
- Monitor budget utilization and variance reporting.
- Assist with annual budget planning.
Videography & Content Creation
Ability to capture and produce high-quality photo and video content for prop