About this role
As a Branch Manager in the Retail Liabilities vertical, you will be responsible for driving business growth, ensuring operational excellence, and delivering superior customer service. This role demands a dynamic leader with strong sales acumen, regulatory awareness, and the ability to manage a high-performing team. You will oversee the branch’s profitability, compliance, and customer engagement, while also promoting cross-selling of financial products
Job Description
The Premier Acquisition Manager – Business Banking is responsible for acquiring and managing high-value Current Account (CA) customers and driving business banking product penetration. The role involves sourcing new-to-bank customers, building family banking relationships, and generating revenue through cross-sell and third-party products. The candidate should have strong customer orientation, high energy levels, and prior experience in sourcing and managing business banking clients.
Responsibilities
- Achieve business objectives for Retail Liabilities Sales at the branch level, focusing on value, volume, and channel productivity.
- Source and onboard high-value Current Account customers and their family banking relationships.
- Drive revenue through cross-selling of third-party products such as insurance and investment solutions.
- Promote and penetrate business banking products like CMS, POS, and Beat services to CA customers.
- Acquire new customers through personal efforts and acquisition channels.
- Coordinate with internal teams including credit, legal, operations, and product to ensure smooth onboarding and servicing.
- Maintain strong relationships with customers to ensure long-term engagement and satisfaction.
- Drive enhancement of the deposit pool from existing and new customers.
- Ensure high standards of customer service delivery across all touchpoints.
- Promote and achieve cross-selling targets for non-deposit products.
- Lead sales initiatives for Mutual Funds and Insurance products.
- Generate fee-based income through strategic product offerings.
- Oversee branch administration and ensure smooth day-to-day operations.
- Ensure full compliance with regulatory and internal guidelines.
- Foster a productive and motivated branch team environment.
- Take ownership of the branch’s Profit & Loss and break-even performance.
- Collaborate with internal stakeholders for product innovation and marketing initiatives.