About this role
Job summary
The role
The Marketing & Communications Officer will take day-to-day responsibility for developing and delivering the practice's marketing and communications activity across digital, social media, print and local media.
The postholder will help Weavers Medical communicate more effectively with existing patients, engage our staff, promote our services and establish a stronger presence within the local community.
They will also support the practice's wider strategic objectives by developing campaigns designed to improve patient understanding and engagement, promote appropriate use of services and support the growth and reputation of the practice.
This is a hands-on role. We are looking for someone who can plan, create, publish, monitor and improve rather than someone who simply produces content to an agreed brief.
Main duties of the job
Key responsibilities
1. Marketing strategy and planning
- Develop and maintain an annual marketing and communications plan for Weavers Medical.
- Work with the Partnership to identify key priorities for promotion and communication.
- Develop campaigns around new services, changes to access, digital services, patient initiatives, staff recruitment, community engagement and practice developments.
- Develop targeted campaigns aimed at reaching local residents, including communities around new housing developments.
- Identify opportunities to increase awareness of Weavers Medical within the local community.
- Monitor local demographic, housing and community developments that may create opportunities for practice engagement.
- Develop appropriate measures of success for marketing campaigns and report regularly on results.
About us
About Weavers Medical
Weavers Medical is a large, forward-thinking general practice serving a growing population across two sites in Kettering and Mawsley.
We are continually developing the way we deliver primary care, including digital access, total triage, new services, wider multidisciplinary working and greater use of technology.
As general practice changes and neighbourhood working develops, we recognise that how we communicate with our patients, our local community and potential new patients is increasingly important. We are therefore creating a new role within the practice for a Marketing & Communications Officer to lead and develop our marketing, communications and digital presence.
This is an exciting opportunity for someone who can combine creativity with practical delivery and who enjoys taking an idea from concept through to implementation.
Job description
Job responsibilities
Pleases see supporting information for the full job description.
Weavers Medical
Marketing & Communications Officer
Location: Weavers Medical Prospect House, Kettering, with regular working across both practice sites
Hours: 37.5 hours per week Salary: £30,000£33,000 per annum, depending on qualifications and
Experience
Reporting to: Managing Partner
Working pattern: Office-based 4 days per week, with flexibility for remote working one day
per week after successful completion of probationary period.
Person Specification
Qualifications
Essential
- Please see supporting information for full person specification
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details
Employer name
Weavers Medical
Address
Prospect House
121 Lower Street
Kettering
Northants
NN16 8DN
United Kingdom
Employer's website
https://www.weaversmedicalcentre.co.uk/ (Opens in a new tab)