CRM & Data Manager @ Twinings Ovaltine

Andover Great People Work Here Are you searching for a career with bags of variety, in an environment that celebrates differences and empowers collaboration, which values people and will encourage you to make an impact? Do you want the freedom to explore, and the opportunities to find new ways and to innovate? If so, TwiningsOvo delivers. We’re looking for people who don’t just come here to get the job done, but who have a real passion for the brand and a desire to do the best job they can. In return, we offer an inspiring package of employee benefits - to show just how much we value you. This role will offer you the scope for growth and the tools to aim high.

• The Global CRM & Data Manager will support the adoption, optimisation and day-to-day operation of the CDP/CRM platform across global markets.
• Working closely with local teams, technical partners and the Global Product Owner, this role helps ensure markets are able to effectively leverage consumer data to deliver targeted consumer experiences and maximise platform value.
• The role focuses on driving platform utilisation, supporting implementation and activation initiatives, sharing best practices, and monitoring performance to help markets unlock the full potential of consumer data and CRM capabilities.
• Platform Adoption & Enablement Support local markets in the effective use of the CDP/CRM platform.
• Provide guidance on platform capabilities, features and best practices.
• Assist markets in developing data-driven consumer journeys and campaigns.
• Promote consistent ways of working and encourage adoption of agreed standards and processes.
• Market Support Act as a key point of contact for local market teams on CRM and consumer data-related queries.
• Support markets with consumer segmentation, campaign setup and audience activation.
• Assist in translating business requirements into platform solutions.
• Share successful use cases and lessons learned across markets.
• Training & Capability Building Deliver training sessions and onboarding programmes for new users.
• Develop and maintain user guides, toolkits and training resources.
• Support capability building across marketing and digital teams.
• Encourage knowledge sharing and continuous learning across the CRM community.
• Platform Optimisation Identify opportunities to improve platform utilisation and campaign effectiveness.
• Monitor platform performance and adoption metrics.
• Support testing and rollout of new features and enhancements.
• Gather feedback from markets and communicate improvement opportunities to the Global Product Owner and platform partners.
• Data & Consumer Experience Activation Support the creation of audiences, segments and automated consumer journeys.
• Work with local teams to improve data capture and profile enrichment activities.
• Assist in the delivery of personalised consumer experiences across digital touchpoints.
• Help ensure consumer data is leveraged effectively to improve engagement and campaign performance.
• Reporting & Insights Produce regular reports on platform adoption, user engagement and campaign performance.
• Analyse CRM performance trends and identify opportunities for optimisation.
• Support the development of dashboards and KPI reporting.
• Provide insights and recommendations to improve effectiveness and ROI.
• Stakeholder Management Build effective relationships with local marketing, digital and technology teams.
• Collaborate with external vendors and implementation partners as required.
• Support governance processes and ensure alignment with agreed platform standards.