Real Estate Lead Generation & Leasing Assistant - Freelance, Remote @ Magic, Inc

About the Client Our client is a business owner managing operations across a real estate business and an established plumbing company serving customers in South Florida. With responsibilities spanning property rentals, customer relationships, and business operations, they need a proactive professional who can bring structure to daily workflows while identifying opportunities for growth. They are looking for a dependable, results-driven partner who can take ownership of administrative responsibilities and help increase rental inquiries and occupancy.

Why does this role exist?

The assistant will support the day-to-day operations of two businesses, with the primary objective of generating new rental leads and helping fill 20 vacant apartment units within 30 days. This role will focus on increasing listing visibility, reaching prospective tenants, following up with leads, and coordinating property viewings, while also managing email, calendar, customer outreach, and administrative workflows. The ideal candidate is an independent problem-solver who takes initiative, identifies opportunities for improvement, and drives results without requiring constant supervision. Rental Lead Generation & Listing Management Create and publish rental listings using provided photos, videos, and property information on relevant platforms such as Zillow, Craigslist, and Facebook.

Identify additional advertising channels and practical strategies to increase listing visibility, attract prospective renters, and generate qualified inquiries. Monitor incoming rental inquiries, track lead sources and follow-up activity, and recommend improvements to listing performance. Support the goal of filling 20 vacant apartment units within 30 days through consistent, proactive lead generation and follow-up.

• Lead Follow-Up, Leasing & Appointment Coordination Make outbound calls to prospective tenants, respond to inquiries, and schedule property viewings with the property manager.
• Follow up with prospective renters through calls, texts, and emails to maintain engagement and move inquiries toward scheduled viewings.
• Coordinate lease renewal outreach and maintain organized records of pending renewals and follow-up actions.
• Support consistent communication with prospective and existing residents while following approved leasing procedures and screening criteria.
• Executive & Administrative Support Manage and organize the executive's Gmail inbox, including prioritizing important messages, identifying opportunities, and following up on outstanding communications.
• Maintain the executive's calendar, coordinate appointments, and ensure important commitments and follow-up tasks are tracked.
• Identify recurring administrative bottlenecks and implement practical improvements to help the executive stay organized and focused on business priorities.
• Use sound judgment to determine what requires immediate attention, what can be handled independently, and what needs escalation.
• Business Development & Customer Outreach Conduct LinkedIn outreach to local property managers and relevant contacts to build relationships and identify potential business opportunities.
• Contact prospective and previous customers for the plumbing business to support lead follow-up, appointment scheduling, and customer re-engagement.
• Upload provided videos and images to relevant social media and professional platforms to increase visibility and support outreach efforts.
• Maintain organized outreach records and follow-up lists to ensure leads and customer opportunities are not overlooked.
• Collections & Operational Coordination Conduct outbound collections calls using reports and instructions provided by the executive.
• Track collection follow-ups, document call outcomes, and escalate unresolved issues according to established procedures.
• Coordinate with the executive and property manager to keep outstanding tasks, resident communications, and operational priorities moving forward.
• Use available tools and AI solutions to streamline administrative tasks, organize information, and improve overall workflow efficiency.