About this role
Wholesale
- Strategize, plan and implement business development initiatives to promote accessories within the Indian market.
- Regularly evaluate new product portfolio from AG and local options, support and ensure homologation, prepare business cases as needed, align stakeholders and ensure timely roll-out.
- Strategize and execute Special Editions on request in collaboration with Sales, Product and Plant.
- Lead cross-functional teams to promote potential accessory editions and coordinate successful launches.
- Collaborate with Marketing to create relevant point-of-sale materials for the Indian market.
- Plan budgets in line with targeted growth and allocate funds to relevant A projects and activities.
- Monitor and steer accessories business profitability against agreed AG and BMW India management targets.
Retail
- Support dealer accessories target planning in accordance with the agreed C3-IN-A budget.
- Guide and coach dealers to steer retail business toward growth and profitability.
- Develop and implement initiatives such as dealer incentives for enhanced category focus.
- Conduct and steer manpower training programs and workshops to strengthen retail-team knowledge and skills.
- Collaborate with Marketing for effective portfolio communication through the retail network.
- Act as the single point of contact for customer and dealer queries related to accessories.
Additional
- Manage stakeholder relationships across Brand Communication, Product, Sales and Plant teams.
- Plan and execute the annual accessories workshop for updates and sales upskilling.
- Implement and steer vendor contracts, purchase orders and payments for seamless supplies.
- Evaluate product options and steer supply and fitment for agreed limited or standard vehicle accessories.
- Steer A&L coaches toward aligned goals and ensure regular, accurate KPI reporting.