About this role
The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024. Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you! Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
#IWorkForAllForGood LOCATION & START DATE - Permanent contract, available as soon as possible - Location: Suresnes, France – Bel Group Headquarters / Hybrid working available
YOUR ROLE
Reporting to the Strategy & Business Development Director within the Bel France Business Unit , you will be the key point of reference for the company’s promotional strategy . Your role will be to define, lead and activate a high-performing promotional strategy to drive the growth of our categories and brands. You will ensure that our promotional investments: accelerate the growth of our categories and brands; address consumer and retailer expectations; are based on a deep understanding of the market, competition and shopper behaviour; are effectively translated into our customers’ business plans; generate tangible impact in stores and in the field. You will work closely with the Marketing, Sales, Category Management and Supply Chain teams , alongside the RGM Promotion & Trade Terms Manager , who is responsible for optimising value creation and profitability.
YOUR MAIN RESPONSIBILITIES
- 1. Define and lead the company’s promotional strategy Working closely with the RGM Manager, you will build the company’s medium- and long-term promotional vision, taking into account commercial, marketing and operational priorities.
- In partnership with the Marketing and Category teams, you will: Recommend the optimal promotional strategy by brand and category.
- Identify growth levers and business opportunities through continuous analysis of promotional performance.
- Produce regular analyses and executive summaries to support strategic decision-making.
- In collaboration with the National Accounts team, you will: Define the key promotional levers to prioritise during commercial negotiations.
- Support Key Account teams in developing and selling differentiated promotional propositions to customers.
- Ensure consistency between the defined strategy and its execution across our customers.
- 2. Ensure promotional governance and performance management Acting as the company’s “Promo Officer” , you will ensure the quality of promotional planning and its alignment with the company’s operational capabilities.
Your responsibilities will include
- Leading the monthly S&OP cycle for promotional activities, in coordination with the Sales and Supply Chain teams.
- Sharing key learnings, risks and action plans from each cycle with the Executive Committee.
- Ensuring strong promotional governance and alignment across Sales, Marketing and Supply Chain teams.
- 3. Develop value-creating key trade activation moments around iconic brands
In partnership with the Shopper team, you will lead the design and deployment of major commercial activation programmes involving multiple brands.
- You will: Co-develop activation platforms and key trade activation themes with the Marketing and Shopper teams.
- Coordinate the integration of these activations into national customer plans.
- Measure activation performance and provide recommendations for future plans, working closely with the Shopper and Marketing teams.
YOUR PROFILE
Experience & skills Strong knowledge of the FMCG industry and the French retail landscape . Master’s degree or equivalent professional qualification, ideally from a business school. At least 6 years of successful experience in Sales and/or Marketing , ideally including both field and head-office commercial roles. Strong ability to act as a cross-functional leader , with a proactive mindset, strong anticipation skills and a results-driven approach. Solid understanding of promotional mechanics and commercial challenges . Excellent synthesis and communication skills, with the ability to identify key messages and deliver impactful recommendations, including to senior leadership and Executive Committee members.
WHY JOIN US?
This is a central role at the crossroads of Marketing, Sales, Category Management and Supply Chain , with a direct impact on category growth, brand performance and the quality of our commercial execution. You will join a strategic, highly visible and cross-functional position at the heart of the company’s business decisions . If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.