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Product Manager ACC (Shanghai, SH, CN) @ adidas

Shanghai, CNOnsiteFull-time
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About this role

Purpose & Overall Relevance for the Organization: Support the delivery of ACC’s seasonal product strategy by managing assigned product ranges from concept to market. Translate consumer, lifestyle, and market insights into clear product briefs and commercially relevant range proposals. Work closely with Product, Design, Product Development, and other cross-functional partners to ensure timely product creation, accurate execution, and strong local market relevance. The role is expected to independently manage assigned categories or projects, monitor business performance, recommend actions, and contribute to the continuous improvement of product ranges and creation processes.

Responsibilities

  • Range Management & Product Direction Support the execution of category and seasonal range strategies for assigned product areas.
  • Translate consumer, market, and business insights into relevant product concepts and briefs.
  • Manage assigned product ranges and identify opportunities to strengthen the assortment.
  • Maintain accurate product information and range plans throughout the creation process.
  • Product Creation Process & Speed to Market Manage products through the end-to-end creation process while ensuring key timelines are met.
  • Partner with Design, Product Development, and cross-functional teams to deliver effective product solutions.
  • Identify risks, resolve issues proactively, and support speed-to-market initiatives.
  • Ensure execution excellence across all product milestones.
  • Business Analysis & Consumer Insights Monitor consumer trends, competitor activities, and market developments.
  • Analyze product and business performance to identify opportunities and areas for improvement.
  • Translate insights into actionable recommendations for future product decisions.
  • Communication, Presentation & Cross-Functional Alignment Prepare and present product ranges, business updates, and key initiatives to stakeholders.
  • Collaborate closely with Product, Design, Product Development, Marketing, and CtC teams.
  • Support the implementation of Concept-to-Consumer (CtC) direction within assigned ranges.
  • Project Management & Delivery Independently manage assigned projects and workstreams from planning through execution.
  • Drive alignment, monitor progress, and ensure timely delivery of key milestones.
  • Demonstrate ownership, accountability, and a solution-oriented mindset in achieving results.

Skills

Product strategyrange managementconsumer insightproduct developmentBusiness AnalysisProject Managementspeed to market

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