About this role
adidas is an equal opportunity employer and we are committed to fostering an inclusive workplace. We welcome applications from people of all ages, genders (incl. gender identity), ethnic and social backgrounds, nationalities, sexual orientations, religions and beliefs, and those with apparent or non-apparent disabilities*. We do not tolerate harassment or discrimination toward any of our applicants or employees. *We actively encourage individuals with disabilities to apply and will provide reasonable accommodations throughout the recruitment process. Purpose & Overall Relevance for the Organization: The Senior Stylist is responsible for defining and driving the styling strategy across BU Lifestyle Creative Direction Team, translating the creative vision, concepts, and design direction established by Creative Direction & Innovation (CD&I) into compelling, consumer-relevant product collections, head-to-toe looks, and brand experiences. The role ensures the consistent and impactful expression of the adidas brand by creating industry-leading styling solutions. The Senior Stylist connects creative intent with commercial relevance, ensuring cohesive implementation across all consumer touchpoints from sell-in to sell-out.
Key Responsibilities
- Drive the styling vision across Lifestyle categories, ensuring a strong and consistent adidas brand expression
- Translate and extend global and category-specific direction, product stories, and cultural trends into consistent but compelling style frameworks and executions that elevate product presentation, strengthen brand expression, to support key campaigns, launches, and milestones.
- Create, manage and execute styling solutions for collections, campaigns, launches, brand and category moments
- Partner with creative, design, marketing, and product teams to bring concepts to life from idea to execution. Lead the development and execution of casting strategies, including agency partnerships, model booking, and street casting, ensuring authentic and relevant talent representation.
- Observe, analyze and decode fashion, cultural, consumer, and market trends, with a strong understanding of subcultures, music, and pop culture
- Ensure timely and effective execution of styling, sample, and casting requests by establishing clear ownership, allocating resources, and providing ready-to-use styling assets and direction.
- Lead and manage wardrobe and sample logistics across studios, archives, showrooms, external partners, and shoot locations, ensuring samples are delivered, tracked, utilized, and returned efficiently and on time.
- Direct and manage external styling-related resources, including agencies, freelancers, models, and creative partners, while identifying new talent and resources capable of delivering world-class results.
- Review, provide feedback, and approve creative executions throughout production stages, partnering closely with key stakeholders and cross-functional teams to ensure successful delivery and brand consistency.
- Maximize creative and operational results within the given budgets and timelines.
- Identify opportunities for improvement and innovation, initiating and driving enhancements to styling processes, tools, and ways of working.
- Mentor and provide guidance to junior stylists, designers, and key partners, fostering a collaborative, high-performing, and inspiring creative environment.
Key Relationships
- BU Lifestyle / VP BU CD Lifestyle
- Functional Leads & Teams, Project leads & teams
- Design operations partners
- Product Creation (Product Management, Product design)
- GTM, Brand Development
- Marketing, Comms partner
- CD&I teams & partner
- External Creative Resources Knowledge, Skills, Abilities:
- Design apps: Expert
- IT skills: Microsoft apps: advanced
- Understanding of AI-enabled visualization, and virtual presentation technologies, with the ability to leverage tools to enhance creative development is beneficial
- Exceptional aesthetic judgment and a highly developed sense of style, composition, proportion, color, and visual storytelling
- Understanding of basic photography, studio settings, and image creation processes
- Strong visual and verbal skills with the ability to create impactful/exciting direction, concepts, and visuals
- Strong interpersonal/communication skills to build and maintain relationships with key stakeholders Proven experience with the entire design process (project scope, planning and preparation, design steps, production)
- Ability to think strategically and translate ideas into actionable plans.
- Demonstrate strong affinity and interest into current and future consumer trends, in sports, design and culture
- Passion for adidas and it’s mission
- Language: English fluent
- Ability to travel, driver license is required Requisite Education and Experience / Minimum Qualifications:
- University degree in design / creative or similar education
- 5-8 years' experience in Sporting Goods/Fashion Industry or Design
- Extensive experience in creative styling and casting, wardrobe management, and the execution of styling processes across multiple projects and stakeholders.
- Personnel management experience is preferred