About this role
Position Snapshot Location: Petaling Jaya, Selangor, MY Company: Nestlé Malaysia Business Unit: Coffee Category: Nescafé Classic Full-time 5+ years' experience Position Summary Joining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally. We are looking for a Brand Manager, Nescafé Classic to delight target consumers, build strong brands, and deliver sustainable business growth.
- You will be responsible for driving the growth of the Nescafé Classic portfolio through consumer-centric marketing strategies, innovation and renovation initiatives, and impactful brand-building campaigns.
- Working closely with cross-functional teams, you will strengthen brand equity, accelerate category growth, and enhance consumer engagement across all touchpoints.
- A Day in the Life of a Brand Manager Identify and understand target consumers through consumer insights, market trends, and category analysis to uncover growth opportunities for the Nescafé Classic business.
- Develop and execute brand strategies aligned with category, regional, and global business objectives.
- Drive the execution of brand plans, marketing campaigns, and consumer engagement initiatives to strengthen brand preference and loyalty.
- Partner with Commercial, Sales, and Customer teams to develop winning channel and shopper strategies.
- Support the development of portfolio, pricing, and promotional strategies to drive profitable growth.
- Lead innovation and renovation projects within the Nescafé Classic portfolio, ensuring successful execution from concept to launch.
- Develop and execute Integrated Commercial Plans (ICP) in line with Market Business Strategy (MBS).
- Monitor brand performance, analyse market and competitive data, and recommend actions to drive market share and business growth.
- Manage marketing budgets and ensure effective investment optimisation through PFME principles.
- Work closely with agencies and external partners to deliver impactful brand communication campaigns.
- Collaborate with cross-functional teams including Sales, Supply Chain, Finance, Category Development, and Consumer Insights to achieve business objectives.
- Champion the Nescafé Classic brand vision and ensure consistent execution across all consumer and customer touchpoints.
- What Will Make You Successful Bachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.
- Minimum 5 years of experience in Brand Management, Marketing, or Category Management within FMCG or consumer goods industries.
- Experience managing established consumer brands, preferably within the beverage, coffee, or food categories.
- Strong understanding of consumer marketing, brand building, and portfolio management.
- Experience managing cross-functional stakeholders and agency partners.
- Experience supporting product launches, innovation, or renovation projects.
- Strong analytical skills with the ability to translate data into actionable business insights.
- Commercial acumen with a strong understanding of category dynamics and shopper behaviour.
- Excellent communication, presentation, and stakeholder management skills.
- Self-driven, agile, and capable of managing multiple priorities in a fast-paced environment.
- Passion for building iconic brands and delivering exceptional consumer experiences.