About this role
Job summary
At Buckinghamshire Healthcare NHS Trust, our Communications team plays a vital role in bringing our vision and values to life through stories that connect, inform, and inspire.
The Senior Digital and Communications Officer plays a key role in delivering high-quality, engaging communications that support Buckinghamshire Healthcare NHS Trust's strategic priorities, reputation and values.
The post holder will lead on the day-to-day delivery of the Trust's digital and social media communications, while also contributing across the full communications mix, including internal communications, campaigns, content creation, media support and stakeholder engagement.This is a senior operational role requiring strong judgement, creativity and the ability to work autonomously. The post holder will provide specialist digital expertise, act as a trusted advisor to colleagues across the organisation, and ensure communications are timely, accurate, accessible and audience-focused.
Main duties of the job
Lead the operational management of the Trust's social media channels, including Facebook, Instagram, LinkedIn, Bluesky, Nextdoor and emerging platforms. Develop, plan and deliver engaging digital content, including social posts, short-form video, graphics and photography, aligned to Trust priorities. Monitor, moderate and respond to social media activity where appropriate, escalating issues in line with Trust protocols. Use insight and analytics to evaluate performance of digital channels, report on impact and recommend improvements. Ensure digital communications support campaigns, service changes and operational priorities, working closely with communications managers. Provide expert advice to colleagues across the Trust on effective and appropriate use of digital and social media. Create clear, engaging content for internal and external audiences, including staff bulletins, website content, intranet updates and campaign materials. Lead on filming and photography projects as required, using in-house equipment or working with external suppliers. Translate complex or sensitive information into accessible, human-focused communications. Ensure all content reflects Trust values, brand guidelines and accessibility standards.
About us
Why colleagues think we are "a great place to work!"
What does Buckinghamshire Healthcare NHS Trust offer you?
As part of our BHT family, you'll benefit from learning and development opportunities to support your career progression.
Alongside NHS benefits of generous annual leave entitlement and pension scheme, you'll have access to NHS discount schemes.
We provide a range of health and wellbeing services to promote a healthy, happy workforce.
What do we stand for?
Our vision is to provide outstanding care, support healthy communities and be a great place to work.
Our mission is to provide personal and compassionate care every time.
We are working hard to increase diversity at all levels within the trust. We believe a diverse workforce can have a positive effect on both staff wellbeing and patient outcomes.
We welcome applications from black, Asian and minority ethnic candidates, LGBTQ+ candidates, candidates with disabilities and care-experienced candidates.
We are proud to achieve the Gold award for the Armed Forces Covenant and support applications from the Armed Forces Community. Please contact [email protected] (our Armed Forces Covenant Lead) if you would like guidance or assistance with your application.
We make employment decisions by matching our service needs with the skills and experience of candidates, regardless of age, disability, gender, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.
Job description Job responsibilities
For a comprehensive list of responsibilities and duties, please kindly refer to the Job Description and Person Specification by downloading the JD and PS attachment in the advert.
If you are an internal applicant there is the option for secondment, all applicants must have the endorsement/support of their line manager prior to application.
If you have a disability that makes submitting this online application difficult and would like assistance, please contact us on [email protected] quoting the vacancy reference number.
Person Specification
Essential Essential
Experience of working in a communications department
Essential Essential
Experience of using content management systems and other web-related software Excellent written, verbal and presentation skills including the ability to turn complex information into plain english Educated to GCSE English language or equivalent
Desirable
A relevant degree or equivalent qualification e.g. journalism, public relations or marketing Ability to use design software e.g. Canva and Adobe Creative Suite
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Buckinghamshire Healthcare NHS Trust
Address Stoke Mandeville
Mandeville Road
Aylesbury
HP21 8AL
United Kingdom
Employer's website https://careers.buckshealthcare.nhs.uk/ (Opens in a new tab)