About this role
As the business enters its next growth phase, the company is looking for a Commercial Director to strengthen commercial performance, accelerate customer acquisition and build a more structured and scalable sales organization. Jobomschrijving The Sales Manager will have the following responsibilities : Commercial Strategy & Transformation Define and execute the commercial strategy. Identify priority markets and growth opportunities. Build a structured outbound acquisition approach. Establish sales processes, governance and performance management routines. Drive commercial excellence and customer acquisition initiatives. Sales Leadership Lead, coach and develop a team of sales professionals. Implement clear KPIs and performance management frameworks. Conduct field coaching and accompany team members on customer visits. Business Development Identify and develop new key accounts. Personally manage and negotiate with selected high-value customers. Proven experience leading commercial teams in a B2B environment. Fluency in French and Dutch. Strong background in business development and customer acquisition. Experience building sales structures, processes and commercial plans. Demonstrated ability to coach, motivate and develop teams.