About this role
Job summary (Generous salary plus car allowance plus Bonus)Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.This is a home-based role, with regular travel across North East and ScotlandRequired experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licenceResponsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives
Main duties of the job The Divisional Sales and Marketing Manager role at Barchester Healthcare offers a rare opportunity for a passionate, senior sales professional to support over 40 care homes in the North East and Scotland. The primary objective is to drive growth in occupancy and positively impact the commercial success of each facility. The successful candidate will be self-motivated, creative, and possess excellent attention to detail. This is a home-based position, requiring regular travel within the North East and Scotland. Key responsibilities include managing a sales team, analyzing market and financial data, and overseeing occupancy, revenue, and EBITDAR goals. A background in sales, marketing, or communications is required, along with previous experience managing high-performing sales teams. The role involves strategic planning, recruitment, and maintaining market awareness, with a clear focus on quality and customer experience. A full UK driving licence is also required.
About us Barchester Healthcare stands as a prominent healthcare provider, renowned for its dedication to high-quality care and a supportive work environment. Recognized as one of the best companies to work for in the UK, Barchester is committed to valuing its team and offering ample opportunities for career development and progression. Their extensive network includes over 40 care homes in the North East and Scotland, each supported by a robust team of professionals focused on providing exceptional care and life enrichment for residents. Barchester emphasizes a collaborative approach, integrating sales, marketing, and life enrichment efforts to promote both the individual homes and the overarching ethos of the company. With an ambitious new-build program and a focus on community engagement and market opportunities, Barchester aims to lead in the healthcare sector, ensuring a rewarding and empowering experience for both staff and residents.
Job description Job responsibilities
(Generous salary plus car allowance plus Bonus)Barchester have a rare opportunity for a passionate senior sales professional to join us as a Divisional Sales and Marketing Manager. This vital role will support 40+ care homes across the North East and Scotland Division's portfolio to grow their occupancy and have a positive impact on the commercial success of each and every home. We are looking for someone who is self-motivated, creative, with excellent attention to detail, who will be able to communicate ideas and improvements clearly at all levels.This is a home-based role, with regular travel across North East and Scotland
Required experience/qualifications: A background in sales, marketing, and/or communications Previous experience managing a high-performing sales team Confident in using various reporting processes Experience analysing market and financial data, and presenting conclusions Full UK driving licenceResponsibilities: Review the top line of each care home, translating findings into business plans to achieve occupancy, revenue, and EBITDAR objectives Line manage a team of Customer Relationship Managers and oversee the commercial performance of a team of Home Service Advisors Strategic input into enquiry generation across the division Work with management across the division to identify specific difficulties around enquiry management and community engagement, and deliver training to address these areas Recruitment, induction, training, and retention of Customer Relationship Managers and Home Services Advisors Oversee a Divisional Activities lead and delivery of Life Enrichment programmes in all homes Maintain a good awareness of the market opportunities across the division Travel to care homes across the division to gain a depth of knowledge into the Barchester approach and home-specific challenges Deliver occupancy support sessions on a monthly basis across all regions to develop clear action plans Work closely with the marketing and life enrichment teams to develop, deliver, and promote the Barchester ethos Support Barchester's ambitious new build programme to ensure occupancy growth in 3 newly opened homes Oversee social media activity for over 40+ care homes in the division. Demonstrate a clear focus on quality and customer experienceRewards and Benefits: Generous salary Competitive car allowance Access to a range of retail and leisure vouchers Free learning and development opportunitiesAs the only healthcare provider to be accredited as one of the best companies to work for in the UK, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.7766
Person Specification
Qualifications Essential
A background in sales, marketing, and/or communications. Previous experience managing a high-performing sales team. Confident in using various reporting processes. Experience analysing market and financial data, and presenting conclusions. Full UK driving licence.
Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
Employer details Employer name Barchester Healthcare
Address Barchester Healthcare
Gateshead
NE9 7AD
Employer's website https://www.barchester.com/ (Opens in a new tab)