About this role
ABOUT US For our client we are currently filling the followingposition: VERTICAL MARKETING MANAGER (M/F/D) YOUR TASKS Applying TI'snew digital naming structure across the product portfolio andmarketing assets, and supporting the transition of customer-facingchannels to the brand Developing the structure of the TI website,webpages and landing pages with intuitive navigation, relevant contentand a consistent customer experience Creating customer-focusedmessaging and content, including webinars, presentations, brochures,articles, videos and social media activities for business leadershipPlanning and delivering integrated digital campaigns that explain theportfolio, demonstrate customer value and drive awareness, engagementand demand Developing high-impact reference stories and promoting themacross multiple channels Preparing trade fairs, conferences andcustomer events, from messaging and content to digital promotion andlead follow-up alignment Collaborating closely with internal andexternal partners, subject matter experts and leaders to deliverhigh-quality assets on time Tracking relevant marketing and digitalKPIs, recommending and implementing improvements, maintaining existingassets and ensuring compliance with brand, legal, accessibility andcommunications standard YOUR QUALIFICATIONS Bachelor's or Master'sdegree in Marketing, Communications, Business Administration, DigitalMedia or a related field Experience in B2B, digital or portfoliomarketing, ideally in an industrial, technology, energy or engineeringenvironment Hands-on experience in website and content management,integrated campaigns, social media, webinars, events and performancemeasurement Strong storytelling skills and the ability to translatecomplex technical topics into clear customer benefits and compellingcontent Solid project and stakeholder management skills, including inan international matrix organization with many contributors andcompeting priorities A structured, proactive and collaborative workingstyle that combines customer focus, creativity, analytical thinkingand attention to detail Excellent written and spoken English;additional languages are an advantage BENEFITS An internationalworking environment with close collaboration across teams, experts andleadership Flexible working arrangements, including options for remotework (2 - 3 days) Room for personal and professional development, withthe freedom to bring in your own ideas and grow with the rolINTERESTED? Then we look forward to receiving your convincingapplication including salary requirements and earliest starting datevia our online portal.