About this role
AWS Marketing is looking for a strategic, customer-focused Digital Strategist to join the Customer Experience (CX) team in the Integrated Demand Center (IDC), with a dedicated focus on re:Invent, AWS's flagship global event. You will design the end-to-end customer journeys that turn event engagement into long-term adoption and growth. That covers the full event lifecycle: pre-event awareness and registration, onsite engagement, and post-event nurtures that keep the momentum going. You will set the strategic vision for how we engage re:Invent audiences, organizing event marketing around what customers need rather than around internal structures. Key job responsibilities Customer Journey Design & Strategy (Primary Focus) • Design comprehensive customer journey frameworks across awareness, consideration, conversion, and loyalty stages for Integrated Development Programs (IDPs) • Lead cross-functional workshops with stakeholders to define journey requirements, success metrics, and customer touchpoints • Develop next best action and next best content strategies that personalize customer experiences at scale • Create customer-centric marketing strategies that align business objectives with customer needs at each funnel stage • Define journey progression metrics and success criteria in partnership with CX analytics team • Establish journey frameworks that enable scalable, reusable approaches across programs Cross-Functional Leadership & Collaboration • Partner with Customer Insights Leads to incorporate Voice of the Customer insights and AI-category-specific findings into journey design • Collaborate with Journey Operators to ensure technical feasibility and successful AEP implementation • Work closely with Technical Architecture & Analytics (TAA) and Analytics teams on data requirements and measurement frameworks • Coordinate with Email Marketing Team (EMT), Web Channel team, and Marketing Platform Operations (MPO) on campaign execution • Partner with CCTech team and sales demand generation teams to ensure seamless, integrated customer experiences • Present journey strategies, frameworks, and results to leadership stakeholders Strategic Planning & Optimization • Develop shared foundations approach to increase efficiency and consistency across customer journeys • Analyze customer journey performance and identify optimization opportunities • Stay current on industry best practices in customer experience, personalization, and journey orchestration • Contribute to the evolution of IDC's customer-centric marketing approach • Mentor Journey Operators on strategic thinking and customer-centric design principles About the team You'll join a team of 25 marketers. Our geographically distributed team spans NAMER, EMEA, LATAM, and APJ, working collaboratively to transform how AWS engages with customers through personalized, journey-based marketing. Formed in Q3 2025, our team drives a more customer-centric approach within the IDC, organizing marketing around customer needs at each stage of their journey with AWS.