About this role
Main Purpose of the Role The Customer Manager is responsible for managing key customer accounts and delivering profitable and sustainable business growth. The role develops strong customer partnerships, identifies business opportunities, builds customer and category plans, and drives excellent execution of commercial initiatives. Key Responsibilities Customer & Account Management – Build and maintain strong relationships with key customers, understanding their business priorities and identifying opportunities for mutual growth. Business Planning – Develop and execute customer/category business plans aligned with overall commercial objectives. Sales & Negotiation – Lead customer selling and commercial negotiations to drive sales, distribution, and profitable growth. KPI Delivery – Own customer/category KPIs, including sales achievement, growth, distribution, cycle plan execution, and other commercial measures. Execution Excellence – Ensure customer plans, promotions, launches, and other commercial activities are executed effectively. Cross-Functional Collaboration – Work closely with Category/Commercial Development, Marketing, Supply Chain, and other internal teams to deliver customer and category initiatives. Customer Operations – Support effective order-to-cash execution and implement customer engagement strategies. Qualifications Bachelor’s degree in Business Administration, Marketing, Management, or a related field. Relevant experience in Key Account Management, Modern Trade, Customer Development, Sales, or Commercial roles , preferably within FMCG. Strong experience in customer relationship management and commercial negotiations. Good understanding of sales fundamentals, customer/category planning, and commercial execution. Strong analytical and business acumen with the ability to translate data into actionable customer plans. Excellent communication, presentation, negotiation, and stakeholder management skills. Able to work effectively across different functions and manage multiple business priorities.