About this role
Responsibilities:
• Own a portfolio of high-value VIPs. Deliver white-glove service and build personal, 1:1 relationships that drive loyalty and incremental play.
• Grow share of wallet across verticals. Sell across casino, sports betting and beyond, and onboard new VIPs to the program.
• Bring in new VIPs. Spot high-value players and bring them to Bally's from the competition.
• Win back players who go quiet. Spot when a VIP's activity drops, reach out quickly, and bring them back with the right offer at the right time.
• Create unforgettable moments. Digital exclusives, suite nights and money-can't-buy experiences that turn players into superfans.
• Beat your targets. Grow your portfolio's revenue, deposits and active players by working smarter and harder than the competition.
• Partner across the business. Work with Marketing, Product, CRM and Operations to deliver VIP campaigns that feel personal and bold, and to fix anything that gets in the way of a great player experience.
• Put player well-being first. Recognize signs of risky play and work closely with Responsible Gaming to protect players and stay compliant.
• Help shape the program. Share what you're hearing on market trends, competitor offers, product ideas and tools that would make the team better.
Salary Range : $55,000 to $67,000 USD
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