About this role
About the role
As the Rider Communications & Partnerships Lead for the UKI you will own managing our UK & Ireland Rider communication channels via our CRM system Braze, email, SMS, WhatsApp and in-app as well as building and executing our content & partnerships strategy including our Rider Social Media. Alongside this you’ll be responsible for sourcing, negotiating and launching new Rider partnerships as well as retaining, reviewing and improving current partnerships. You and your team will be responsible for measuring the effectiveness of partnerships, comms & social campaigns and always looking for ways to improve engagement rates and ensuring that our approach & strategy supports Riders.
What you'll be doing
Working with stakeholders and your 2x Content Associates & 1x Partnerships Associate to build and execute the strategy for Rider content & partnerships in the UK&I
Oversee day-to-day tasks such as partnership operations, utilisation, relationship maintenance, building and shipping comms for Riders
Working closely with the Central Operations Team to manage the landing of UKI specific operational communications and Partnerships in market
Work with Content colleagues from across the EU Deliveroo Org on combined campaigns to ensure joined up execution and the sharing of best practice.
Monitoring impact of Rider partnerships- including the impact on Rider sentiment, cost savings for Riders & impact on Deliveroo operational metrics
Monitoring impact of Rider content - including increasing engagement (open rates, click throughs) across all communications, including digital and social channels
Feed into the Central Deliveroo Rider Marketing Team efforts to source Riders and diversify the Fleet, specifically, Rider Influencer Strategy
Establish and manage digital engagement campaigns and competitions
Own the Rider Social Media channel output, Instagram & TikTok
Be the subject matter expert internally for UK&I Content & Partnerships
Identify and develop ‘news worthy’ stories, utilising Rider insights, to engage with our Rider community
Identifying new partner opportunities which have a clear benefit for Riders & Deliveroo
Leading negotiations with major UKI Rider partners
Identify areas of improvement to our existing comms and CRM lifecycle
Approve all outgoing Rider comms to ensure accuracy, tone, and compliance
Build, coach and manage a team that is engaged, inclusive and high performing
Requirements
Be creative, energetic, hands on and relentless in execution
Understanding and experience of CRM platforms (ideally Braze)
Exceptional organisational skills and attention to detail
Strong communication and time management skills
Stakeholder management skills - ability to negotiate large scale contracts and get buy-in from senior management from across the business
Strong command of written and spoken English, as well as tone of voice
Strong people management skills - to be able to support, develop and coach your direct reports
Strong business acumen- knowledge of what good looks like for Riders and awareness of the kinds of partnerships they may benefit from
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.