About this role
About Us
King’s College London’s mission is to achieve excellence in education and research, using our knowledge with purpose since 1829 for the benefit of society. Our thriving and an award-winning External Communications team plays a key role in helping the University achieve its mission.
About The Role
The Head of Brand will work closely with the Executive Director of Communications and External Relations to develop and deliver a university-wide brand strategy that supports King’s strategic ambitions and strengthens its reputation. The postholder will bring specialist brand expertise and provide day-to-day leadership for this work, helping to ensure that perceptions of King’s reflect the university’s distinctive strengths, character, impact and ambitions.
The role will be responsible for protecting and developing the university’s visual identity and providing clear guidance on the language, tone and messages used to present King’s. It will also extend beyond visual identity, using research and audience insight to inform how King’s positions itself and communicates its story, and translating the brand strategy into practical guidance, plans and activity.
Working collaboratively with colleagues across the university and within the Communications and External Relations Directorate, the Head of Brand will build understanding and effective use of the King’s brand. They will manage two Brand Officers and oversee the implementation and evaluation of brand activity across the university.
This is a full time post, and you will be offered an indefinite contract.