About this role
At the University of Waterloo, we create and promote a culture where everyone can reach their full potential. As an employee, you get support & opportunities that empower you to advance your career. Explore how we can bring big ideas to life, together. The University is a welcoming workplace for those of all abilities, interests, and expertise. As part of our workforce, you can do what you do best, every day.
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Job Requisition ID: 2026-02855
Time Type: Full time Employee Group: Staff Job Category: Digital Marketing Employment Type: Permanent Department: Advancement and External Relations - Digital Experience Hiring Range: $73,695.42 - $92,119.28 Posting Information: This posting is for an existing vacancy. The internal posting deadline for this position is October 1, 2026 at 11:59PM
Job Description: Primary Purpose This job description has been prepared to support implementation and role clarity. It reflects the intended scope of the role at this stage and may be subject to minor adjustments as the work is operationalized and responsibilities are finalized.
University of Waterloo is a leading global innovation hub that drives economic and social prosperity for Canada and the world. With more than 41,000 students, we are home to the world’s largest co-op education talent pipeline, to game-changing research and technology, and to an unmatched entrepreneurial culture. Together, these create partnerships and solutions to tackle today’s and tomorrow’s challenges.
At the university, the Marketing and Communications function is responsible for enhancing and protecting the university’s reputation. The marketing function specifically leads through advertising and promotion, while developing governance, protocols and templates to uphold consistent, unified and effective marketing activities across campus.
The Marketing Specialist, user experience (UX) and interface design (UI) is a professional role responsible for contributing to the planning, execution, and optimization of marketing initiatives that support institutional priorities. The role applies specialized marketing knowledge and professional judgment to develop, implement, and refine integrated marketing activities across campaigns, content, events, digital channels, and audience engagement initiatives. Working within established marketing strategy, governance, and standards, the role ensures marketing activities are coordinated, audience-focused, and aligned with institutional positioning, brand frameworks, and business objectives.
Within Digital Experience, the role specializes in user experience (UX) and interface design (UI), contributing to digitally accessible, user-centred, and effective digital experiences across the university's web presence.
Key Accountabilities
User Experience and Interface Design
• Leads the design and delivery of user experience and interface solutions for institutional websites, applications, digital products and user journeys. • Creates wireframes, prototypes, interface designs, user flows and experience recommendations that align with audience needs, project objectives and institutional standards. • Applies user-centred design methodologies, usability principles and accessibility requirements to improve digital experiences and support audience engagement. • Evaluates digital experiences and identifies opportunities to enhance usability, navigation, content interaction and overall user satisfaction. • Develops design concepts and interface solutions that balance audience needs, business requirements, technical considerations and accessibility standards. • Contributes specialized expertise related to user experience, interface design, information architecture and digital interaction design across a range of institutional initiatives. • Develops, maintains and applies shared design systems, templates, components and user interface standards to support consistency and scalability across digital platforms. • Supports the creation of accessible, intuitive and effective digital experiences across both ongoing operational activities and project-based initiatives. Marketing Planning and Delivery
• Develops marketing plans for assigned initiatives, campaigns and audience engagement activities aligned with institutional objectives. • Translates project requirements, audience needs and marketing priorities into coordinated activities and deliverables. • Leads delivery of assigned marketing work, ensuring alignment with scope, timelines and intended outcomes. • Applies marketing knowledge and professional judgment to adapt approaches based on audience, channel and project requirements. • Supports achievement of marketing objectives through effective planning, coordination and execution. • Identifies implementation challenges and recommends practical solution s to support delivery objectives Brand Stewardship and Marketing Governance
• Applies and reinforces institutional brand standards, messaging frameworks, accessibility requirements, and marketing guidelines. • Exercises judgment in adapting marketing content and approaches while maintaining alignment with institutional standards. • Identifies and addresses issues related to brand application, messaging, accessibility, quality, or audience experience. • Supports consistent application of governance practices, templates, and marketing frameworks. • Escalates matters requiring broader review, approval or alignment. Stakeholder Engagement and Collaboration
• Consults with stakeholders, campus partners, and University Relations colleagues to understand objectives, audience needs, priorities and project requirements and align them with integrated marketing initiatives. • Acts as a primary marketing advisor for assigned projects, aligning inputs, expectations, timelines, and deliverables. • Provides advice and recommendations to stakeholders regarding marketing strategies, audience considerations, channel selection and implementation requirements. • Builds productive working relationships to support alignment, collaboration and successful delivery of assigned marketing initiatives. • Resolves marketing-related issues and stakeholder concerns within established frameworks and delegated authority, escalating as appropriate. • Balances competing stakeholder priorities, project requirements and timelines to support effective decision-making and delivery. Marketing Measurement and Effectiveness
• Leads the day-to-day delivery of assigned marketing initiatives, ensuring activities, deliverables and stakeholder inputs are aligned to achieve objectives. • Collaborates with Creative Studio, Digital Experience, Communications, Market Research and other service-line teams to support integrated marketing outcomes. • Exercises professional judgment to manage competing priorities, resolve implementation challenges and adapt approaches to changing requirements. • Evaluates campaign performance, audience engagement and marketing results to identify trends, inform recommendations and improve marketing effectiveness. • Applies audience insight, performance information and stakeholder feedback to optimize marketing activities within assigned areas of responsibility. Continuous Improvement and Marketing Practices
• Develops new tools, templates and processes adopted by the team. • Recommends improvements to marketing processes, tools, templates and delivery approaches based on performance information, stakeholder feedback and emerging practices. • Contributes to development and adoption of consistent marketing practices across the team. • Supports implementation of marketing standards, planning tools and governance practices. • Maintains awareness of marketing trends, technologies and emerging best practices. • Contributes to continuous improvement of marketing services and outcomes. Required Qualifications Education
• Undergraduate degree or post-secondary diploma in marketing, communications, business, or a related field. Experience
• 2-4 years of progressively responsible experience in marketing, audience engagement, campaign delivery, communications, or a related field. • Experience with design tools such as Figma, Invision, Sketch, Adobe Creative Suite, etc. • Experience coordinating projects and stakeholders in a complex, multi-functional environment. • Experience working within established brand standards, marketing frameworks, or governance models. • Experience in higher education, the broader public sector, or another complex multi-stakeholder environment is an asset. Knowledge/Skills/Abilities
• Strong knowledge of marketing principles, campaign planning, audience engagement, and channel integration. • Comfortable with design tools such as Figma, Miro, Octopus, Adobe Creative Suite, etc. or similar • Strong analytical skills with the ability to interpret performance information and identify opportunities for improvement. • Strong communication, relationship-management, and stakeholder-engagement skills. • Strong organizational and coordination capability across multiple projects and priorities. • Ability to identify issues, recommend solutions, and adapt approaches as required. • Ability to balance competing priorities while maintaining quality, timelines, and service expectations. • Strong understanding of brand standards, content development, and marketing delivery practices.
Equity Statement
The University of Waterloo acknowledges that much of our work takes place on the traditional territory of the Neutral, Anishinaabeg, and Haudenosaunee peoples. Our main campus is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River. Our active work toward reconciliation takes place across our campuses through research, learning, teaching, and community building, and is coordinated within the Office of Indigenous Relations.
The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.
Positions are open to qualified candidates who are legally entitled to work in Canada.
The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at hrhelp@uwaterloo.ca or 519-888-4567, ext. 45935.