About this role
About the role The Marketing Specialist is a key role in promoting and marketing TVH’s products and supports a diverse range of industries and geographies across the APAC region, including South East Asia, India and East Asia.
Your key areas of responsibilities will include:
• Developing and executing regional, country, and account-specific marketing programs. • Creating holistic marketing plans to support the region’s key priorities and revenue targets, and generate the required pipeline for sustained growth. • Driving and owning the end-to-end execution of marketing plans. • Working closely with subject matter experts and internal stakeholders to produce event and marketing campaigns and other relevant collateral. • Facilitating engagement with the sales team by acting as the conduit between marketing and sales. • Collaborating effectively with the regional marketing team and with Global Marketing Excellence to deliver & execute plans. • Tracking and measuring the performance of marketing activities against goals and proposing solutions. • Managing and allocating the marketing budget.
About you - Skills, experience and qualifications This role will suit candidates who can display prior experience and knowledge in a similar role within a B2B environment.
• Strong B2B marketing competencies: At least 2 years of hands-on experience in B2B marketing with a proven track record in using various channels to roll out campaigns. • Proven collaborative skills: Can demonstrate alignment and collaboration with sales teams, as well as effective working relationships with various internal stakeholders. • Excellent communication skills: Comfortable presenting projects and results to various stakeholders and able to communicate or visualise complex ideas. • Attention to detail: Precise with accuracy, quality of work, documentation, and process. • Project management: Highly organised and can juggle multiple projects in a dynamic, high-pressure environment without losing track of timelines. • Degree qualifications in Marketing / Business is highly desirable.