About this role
Primary function of this position is to commercialize sales and marketing programs within specified channel and to identify channel-specific business building opportunities.Job Description:
Duties and Responsibilities
• Work with channel/customer to identify, develop, commercialize and implement channel/customer specific programs (special packaging, promotions, events, marketing materials, flyers, brochures, displays). • Develop and execute launch plans and marketing strategies for new product introductions/launches for channel. • Recommend the optimal product assortment across all brands, utilizing category management techniques, market information and end user research. • Manage approved channel specific expense budgets. Assist with the development of channel budget. • Collect/develop and analyze sales reports and market feedback from internal sources, customer feedback, and other sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing and sales planning purposes. • Work with National Account Managers and other sales representatives in the field to gain knowledge of customer interaction and sales process. • Assist in the development of annual business plan for channel/customer. Conduct competitive market analysis to formulate recommendations for an annual brand plan including advertising and promotional strategies. Education and Experience Requirements
• Requires a bachelor’s degree in Marketing, or Business. • Minimum 3 years experience in a sales, and/or marketing. • Significant knowledge of channels of distribution. • Highly organized and very strong, proven project management skills. • Sound analytical skills and acute attention to details. Strong communication skills, persuasive and able to effectively communicate ideas. • Proficiency in PC skills including MS Office and Internet usage is required. • Ability to travel 20% of time.
Milwaukee Tool is an equal opportunity employer.