About this role
Role overview <strong>App Growth | User Acquisition | Client Management|</strong><br><br>Europe: <strong>Appiness's </strong>main office is in <strong>Amsterdam </strong>but you can work from any of our offices in <strong>Berlin </strong>/<strong>Munich</strong>/<strong>London.</strong><br><br><strong>Hybrid | Mid–Senior Level</strong><br><strong> </strong><br>We are not hiring a campaign executor.<br>We are hiring a performance driver.<br><br>Appiness is an AI-powered App Growth Partner turning app users into shoppers.<br>We deliver incremental, accountable post-install growth. Not cheap installs.<br>Now we are looking for the person who will own and scale campaigns performance across our supply ecosystem.<br>This role is for someone who understands user acquisition — and knows how to make it profitable. Main Responsibilities <strong>Your Mission</strong><br><br>Manage and scale high-performance UA campaigns that:<br><br><ul><li>Drive profitable user growth (CPI / CPA targets)</li><li>Allocate budgets intelligently across publishers and traffic sources</li><li>Continuously optimise towards incrementality and quality</li><li>Maximise ROAS and post-install performance</li></ul>You own performance. Fully.<p><br></p><strong>What You Will Do</strong><br><br><strong>Own Campaign Performance</strong><ul><li>Manage brand budgets across multiple publishers and traffic sources</li><li>Optimise campaigns daily based on CPI / CPA / post-install KPIs</li><li>Shift budgets aggressively towards top-performing sources</li><li>Identify and scale winning channels</li><li>Cut underperforming spend fast</li><li>No “set and forget.”</li><li>No tolerance for inefficient spend.</li></ul> <br><strong>Work Directly with Supply</strong><ul><li>Build strong relationships with publishers and traffic partners</li><li>Negotiate placements, volumes, and pricing</li><li>Push partners for performance improvements</li><li>Test new traffic sources continuously</li><li>Unlock scale where others can’t</li></ul> <br><strong>Drive Data-Led Optimisation</strong><ul><li>Analyse performance deeply (cohorts, LTV, retention, events)</li><li>Work with MMP data (Adjust / AppsFlyer or similar)</li><li>Understand attribution, incrementality, and post-install signals</li><li>Translate data into clear optimisation actions</li><li>Iterate fast</li></ul><br><strong>Act as a Growth Partner to Clients</strong><ul><li>Understand client goals and business models</li><li>Align campaign strategy with growth objectives</li><li>Provide clear performance insights and recommendations</li><li>Be accountable for results — not just delivery</li></ul><br><strong>How Success Is Measured</strong><ul><li>Hitting and beating CPI / CPA targets</li><li>Strong post-install performance (LTV / ROAS)</li><li>Efficient budget allocation across sources</li><li>Scalable campaign growth</li><li>Clear, consistent performance improvement</li><li>We care about performance.</li><li>We care about profitability.</li><li>We do not care about vanity metrics.</li><li>Drive profitable user growth (CPI / CPA targets)</li><li>Allocate budgets intelligently across publishers and traffic sources</li><li>Continuously optimise towards incrementality and quality</li><li>Maximise ROAS and post-install performance</li><li style="font-weight:bold;"><strong>You own performance. Fully.</strong></li></ul><br> Your profile <strong>Who You Are</strong><ul><li><p>5+ years in mobile app user acquisition</p></li><li><p>Experience at an app agency, brand, or MMP (Adjust / AppsFlyer or similar)</p></li><li><p>Strong understanding of the mobile growth ecosystem</p></li><li><p>Hands-on experience managing publisher / traffic source relationships</p></li><li><p>Deep performance mindset (CPI / CPA / ROAS driven)</p></li><li><p>Highly analytical and commercially sharp</p></li><li><p>Proactive and ownership-driven</p></li><li><p>You are <strong>not</strong> reactive.</p></li><li><p>You are <strong>not</strong> waiting for instructions.</p></li><li><p>You are <strong>not</strong> afraid to make decisions.</p></li><li><p>You <strong>like</strong> pressure. </p></li></ul><strong>Not For</strong><br>Junior campaign managers<br>Pure account managers<br>Brand marketers without performance experience<br>General digital marketing profiles<br>Anyone without deep app UA knowledge Why us? <strong>Why This Role Matters</strong><br>Campaign performance is at the core of Appiness.<br>Your impact is direct: Client results | Revenue quality| Scalability of the business| Reputation in the market<br>This is not a maintenance role. It is ownership of performance.<br>If you are someone who knows how to drive app growth — and wants real impact — we should talk.<br><br> <br> <br><strong>Company Description</strong><br>As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth.<br><br><strong>appiness.net | tradedoubler.com</strong>