About this role
Ihre Perspektive <ul style="list-style-type:disc;margin-left:0px;"><li style="margin-left:24px;"><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Strukturierter Einstieg: </span></span><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Fundierte und individuelle Einarbeitung mit persönlichem Mentor</span></span></li><li style="margin-left:24px;"><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Regelmäßiger Austausch:</span></span><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> regelmäßige Feedback- und Entwicklungsgespräche für Ihre persönliche Weiterentwicklung</span></span></li><li style="margin-left:24px;"><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Kurze Wege statt Bürokratie:</span></span><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> Direkter Austausch mit Entscheidern und schnelle Umsetzung von Ideen</span></span></li><li style="margin-left:24px;"><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Work-Life Balance: </span></span><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> Sie arbeiten flexibel nach Absprache bei uns im Office oder im Flex Office</span></span></li><li style="margin-left:24px;"><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Gesundheit: </span></span><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Firmeninternes Fitnessstudio, Snacks, Getränke sowie Angebote rund um Ihre Gesundheit (z. B. Gesundheitsmonat, </span><span style="margin:0px;padding:0px;">WLP App</span><span style="margin:0px;padding:0px;">)</span></span></li><li style="margin-left:24px;"><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Top Ausstattung:</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Moderne Hardware fürs Büro in Langenfeld und das Flex Office – wir leben unser eigenes „Device as a Service“-Versprechen auch intern</span></span></li><li style="margin-left:24px;"><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Vergütungsinformation:</span></span><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> 55.000,- EUR brutto bis </span><span style="margin:0px;padding:0px;">6</span><span style="margin:0px;padding:0px;">5.000,-</span><span style="margin:0px;padding:0px;"> EUR brutto pro Jahr</span></span></li><li style="margin-left:24px;"><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Zusatzleistungen:</span></span><span style="margin:0px;padding:0px;color:rgb(0,0,0);font-size:15px;line-height:18.3458px;font-family:Aptos, 'Aptos_EmbeddedFont', 'Aptos_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> 50,- EUR Gutscheinkarte (monatliche Aufladung), Smartphone inkl. Mobilfunkvertrag, Businessbike-Leasing, Corporate Benefits Programm, E-Ladestationen </span></span></li></ul><span><span> </span></span> Auf diese Mission können Sie sich freuen <div style="margin:0px;padding:0px;color:rgb(0,0,0);font-family:'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-weight:400;background-color:rgb(255,255,255);"><ul style="list-style-type:disc;margin-left:0px;"><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Verantwortung </span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">unserer Demand-Generation-Aktivitäten</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">, mit dem Ziel, qualifizierte Nachfrage, Leads und messbare Pipeline für TKD und </span><span style="margin:0px;padding:0px;">WorkplaceNow</span><span style="margin:0px;padding:0px;"> zu generieren</span><span style="margin:0px;padding:0px;"> – </span><span style="margin:0px;padding:0px;">SEO, SEA und GEO sind dabei zentrale Instrumente</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Die </span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Erstellung von SEO-, SEA- und GEO-gerechten Inhalten</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> (Landingpages, Blogartikel, Kampagnentexte, FAQ-/Antwortformate)</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Entwicklung und Steuerung von </span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">SEA-Kampagnen</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> (u. a. Google Ads, Microsoft Ads, LinkedIn Ads) inklusive Budgetverantwortung und Erfolgsmessung</span></span></li></ul></div><div style="margin:0px;padding:0px;color:rgb(0,0,0);font-family:'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-weight:400;background-color:rgb(255,255,255);"><ul style="list-style-type:disc;margin-left:0px;"><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Durchführung </span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">technischer SEO-Audits</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> (</span><span style="margin:0px;padding:0px;">Crawling</span><span style="margin:0px;padding:0px;">, Indexierung, Core Web Vitals, </span><span style="margin:0px;padding:0px;">structured</span><span style="margin:0px;padding:0px;">data</span><span style="margin:0px;padding:0px;">) und Ableitung von Maßnahmen</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Aufbau eines </span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Monitorings und </span><span style="margin:0px;padding:0px;">Reporting</span><span style="margin:0px;padding:0px;">s</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">, das klassische Rankings ebenso wie die Sichtbarkeit in KI-Antwortsystemen abbildet und die Performance entlang des </span><span style="margin:0px;padding:0px;">Funnels</span><span style="margin:0px;padding:0px;"> messbar macht</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Beratung der Fachbereiche und Geschäftsführung zu </span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">aktuellen Entwicklungen im Bereich Suchmaschinen und KI-Suche</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> und Ableitung von relevanten Maßnahmen für unsere Demand Generation</span></span></li></ul></div> Diese Fähigkeiten zeichnen Sie aus <ul style="list-style-type:disc;margin-left:0px;"><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Einschlägige Erfahrung im Bereich Demand Generation, Digital Marketing oder </span><span style="margin:0px;padding:0px;">Digital Acquisition</span><span style="margin:0px;padding:0px;">, idealerweise im B2B- oder IT-Umfeld</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Textsicherheit und eigenständige </span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Erstellung suchmaschinen- und KI-optimierter Inhalte</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> – Content-Erstellung zählt für Sie zum Tagesgeschäft, nicht zur Ausnahme</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Erfahrung mit oder ausgeprägtes </span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Interesse an GEO / AI Search</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;"> – Sie wissen, wie Inhalte in KI-gestützten Antwortsystemen sichtbar werden</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Fundiertes technisches Verständnis (HTML, Schema.org, Core Web Vitals, </span><span style="margin:0px;padding:0px;">Crawling</span><span style="margin:0px;padding:0px;"> & Indexierung)</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Sicherer </span><span style="margin:0px;padding:0px;">Umgang</span><span style="margin:0px;padding:0px;">mit</span><span style="margin:0px;padding:0px;">gängigen</span><span style="margin:0px;padding:0px;"> Tools </span><span style="margin:0px;padding:0px;">wie</span></span><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Google Search Console, GA4, Google Ads, SEMrush/</span><span style="margin:0px;padding:0px;">Ahrefs</span><span style="margin:0px;padding:0px;">/</span><span style="margin:0px;padding:0px;">Sistrix</span><span style="margin:0px;padding:0px;">, Screaming Frog</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Analytisches, datengetriebenes Denken gepaart mit klarer, strukturierter Kommunikation und einem guten Gespür für Content-Qualität</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Neugier und Lernbereitschaft für ein Themenfeld, das sich durch KI aktuell rasant weiterentwickelt</span></span></li></ul> Was passiert nach dem Bewerbungseingang? <div style="margin:0px;padding:0px;color:rgb(0,0,0);font-family:'Segoe UI', 'Segoe UI Web', Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-weight:400;background-color:rgb(255,255,255);"><ul style="list-style-type:disc;margin-left:0px;"><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Zunächst laden wir Sie zu einem </span><span style="margin:0px;padding:0px;">30-45 minütigen</span><span style="margin:0px;padding:0px;"> Online-Interview mit der Leitung des Fachbereichs und HR ein</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Im nächsten Schritt lernen Sie bei einem TKD-Tag vor Ort das Team und die Aufgaben kennen</span></span></li><li style="margin-left:7px;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Innerhalb einer Woche erhalten Sie unsere Rückmeldung</span></span></li></ul></div><p style="margin:10.6667px 0px 6.66667px;padding:0px;font-weight:normal;font-style:normal;background-color:transparent;text-align:left;"><span style="margin:0px;padding:0px;background-color:rgb(198,198,198);font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"> </span></p><p style="margin:10.6667px 0px 6.66667px;padding:0px;font-weight:normal;font-style:normal;background-color:transparent;text-align:left;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;font-weight:bold;"><span style="margin:0px;padding:0px;">Was benötigen wir von Ihnen:</span></span><span style="margin:0px;padding:0px;background-color:rgb(198,198,198);font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"> </span></p><p style="margin:0px 0px 13.3333px;padding:0px;font-weight:normal;font-style:normal;background-color:transparent;text-align:left;"><span style="margin:0px;padding:0px;font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"><span style="margin:0px;padding:0px;">Wir freuen uns über Ihre aussagekräftige Bewerbung inkl. Lebenslauf und Arbeitszeugnisse. Bitte geben Sie bei Ihrer Bewerbung das mögliche Startdatum und Ihre Gehaltsvorstellung an. Bewerben Sie sich jetzt über unsere Karriereseite: www.tkdeutschland.de/karriere</span></span><span style="margin:0px;padding:0px;background-color:rgb(198,198,198);font-size:15px;line-height:19.425px;font-family:Calibri, 'Calibri_EmbeddedFont', 'Calibri_MSFontService', sans-serif;"> </span></p>