About this role
About the job and responsibilities <p style="border:0px solid;margin:0pt 0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);line-height:1.38;text-align:justify;">Brand Marketing Manager</p><p style="border:0px solid;margin:0pt 0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);line-height:1.38;text-align:justify;"><span style="border:0px solid;margin:0px;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Type: Full-time</span></p><p style="border:0px solid;margin:0pt 0px;font-family:Inter, '-apple-system', 'system-ui', 'Segoe UI', Roboto, 'Helvetica Neue', 'Open Sans', 'system-ui', '-apple-system', 'Segoe UI', Roboto, Ubuntu, Cantarell, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji';font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:rgb(255,255,255);line-height:1.38;text-align:justify;"><span style="border:0px solid;margin:0px;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;">Reports to: Market Leader HU</span></p><span style="border:0px solid;margin:0px;font-size:14px;font-style:normal;font-weight:400;text-transform:none;background-color:transparent;text-decoration:none;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);"><span style="border:0px solid;margin:0px;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:rgb(255,255,255);font-weight:400;font-style:normal;text-decoration:none;text-align:justify;text-transform:none;display:inline;">Preferred location: Budapest (HU)</span></span><ul style="margin-top:0;margin-bottom:0;"><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.3800000000000001;margin-top:12pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Develop and execute the annual brand plan/strategy in line with business goals and group direction</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Plan, execute, and evaluate integrated ATL and BTL marketing campaigns, ensuring the right channel mix to maximize reach, engagement, and ROI</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Strengthen brand awareness and visibility in Hungary through creative, data-driven campaigns</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Ensure consistent brand communication across all channels – from campaigns to social media, PR and B2B</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Analyze market trends, customer insights, and competitor activity to refine messaging and campaign strategy</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Conduct in-depth post-campaign analysis and performance evaluation (reach, engagement, conversion, brand metrics), translating insights into actionable recommendations for future campaigns</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Lead, mentor, and develop the local brand team, setting clear goals and fostering a high-performing, collaborative culture</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:0pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Collaborate closely with agencies and regional brand leads to align local execution with group strategy</span></p></li><li style="list-style-type:disc;font-size:14px;font-family:Arial, Helvetica, sans-serif;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;"><p style="line-height:1.3800000000000001;margin-top:0pt;margin-bottom:12pt;"><span style="color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Oversee the local marketing budget and ensure efficient, impactful use of resources</span></p></li></ul> Your profile <p><span style="font-family:Arial, Helvetica, sans-serif;font-size:14px;">You will have proven experience with:</span></p><ul><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><p>Brand strategy & annual planning</p></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><p>Integrated ATL/BTL campaign management</p></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><p>Channel & media mix optimization</p></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><p>Market & competitor intelligence</p></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><p>Post-campaign analysis & ROI</p></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><p>Data-driven decision making</p></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><p>Team leadership & development</p></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><p>Budget ownership</p></li></ul><br> Why Szallas Group? <ul><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><span style="border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Be part of one of the leading travel-tech companies in the region</span></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><span style="border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Work on products used by millions of travelers</span></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><span style="border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Collaborate with talented and supportive colleagues</span></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><span style="border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Hybrid working model with flexibility</span></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><span style="border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Opportunity to own the local brand marketing strategy and make a visible impact on business results</span></li><li style="font-family:Arial, Helvetica, sans-serif;font-size:14px;"><span style="border:0px solid;margin:0px;color:rgb(0,0,0);background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;">Competitive compensation and benefits package</span></li></ul>