About this role
Position Summary:
The in-house photographer is accountable for the effective representation of company products on all web properties, both in-house and on e-commerce marketplace platforms. This primarily relates to graphics, imaging, and video content. This position is also responsible for the quality of all customer-facing sales and marketing materials and touchpoints. Responsibilities:
- Creative development of digital assets including photos, video, and graphics. Must bring the highest level of excellence to all work to achieve consistent outputs. - Photography of new and existing products, photo manipulation, color shifting and adjustment, and proper output for each media. - Shoot and produce product videos, including all organization and set up of shoots. - Create graphics as needed for websites, newsletters, promotions, product launches, packages, instruction sheets, etc. - Ensure consistency of brand tone, ‘voice’, and messaging throughout all projects. - Capture visually engaging photographs of a wide variety of products. Imagery will be utilized for a variety of channels including but not limited to the website, catalogs, direct mail and our social media sites - Working with the Marketing and Sales Departments, create a consistent visual style that
represents our brand identity and maintains our standards
- Keep the photography organized on the server in the correct folder structure, with proper naming conventions. - Product styling as needed - Photo editing as needed including color correction, photo retouching, and resizing - Responsible for maintaining the proper care of photographic and lighting equipment in the Photo Room space. Action plans:
Within standard working hours, 40 hours per week, plan and work according to the detailed plans below as a photographer. Phase 1
Focusing on the soft landing and building teamwork with coworkers
- Analyze current photo styles and try to apply unique photo styles from Korea - Work closely with other photographers to find better ways to build up styles for trend notes - Best outputs and qualities through re-touching and Photoshop techniques - Develop various postures customized to models and build good relationships to get the best performance and quality Phase 2
After the adjusting phase, try to set up new photo styles for trend notes
- Try a different set of lighting - Find a new set of lighting - Try new angles and lenses to present different atmosphere - Apply more detailed product shots to deliver more product information to customers Phase 3
Renovate homepage visuals and keep searching for new models
- Work closely with in-house designers to renovate homepage layouts to maximize the
product images
- Keep searching for new models to refresh the overall atmosphere according to upcoming seasons - Advise make-up directions to get perfect photos - Advise new side items to present styles well Phase 4
Maintaining and upgrading studio setups
- Install backdrops for various atmosphere - Use various background colors according to product styles - Keep exploring outdoor locations for photoshoot Phase 5
Analyze fashion trends in the US and perform competitive analysis
- Investigate competitors’ websites to find differences and apply learnings if required - Improve user experiences on trendnotes.com - Be prepared for upcoming seasons with fashion trend analysis Phase 6
Successfully handover learnings and implications over 3 years
- Hand over the detailed manual to trend notes to keep consistency - Recommendations and suggestions to move forward