About this role
Are you a driven Care Manager with a passion for growth, recruitment, relationship building, and outstanding care delivery?
This is more than a Care Manager role. This is an opportunity to launch and develop a new domiciliary care branch, establish a high-performing team, build strong community networks, and create a service that makes a real difference to people's lives.
We are seeking an ambitious, commercially minded Non-Registered Care Manager who is excited by the challenge of growing a successful home care business from the ground up.
Why Join Home Instead?
At Home Instead, we believe that outstanding care starts with outstanding people.
When you join us, you'll become part of a supportive and experienced leadership team that genuinely values collaboration, professional development and shared success.
What We Offer You:
Holiday pay, pension scheme and wellbeing support schemeOngoing learning, NVQ/QCF qualifications and clear progression routesRefer a Friend SchemeAccess exclusive employee discounts with a wide range of UK retailers, including discounted gym memberships, family days out, MOTs, servicing and moreBuild strong connections through our regular Care Professional coffee morningsBenefit from a dedicated mentoring scheme designed to support all new team membersStay informed and engaged with our monthly company newsletterAbout the Role
As our New Branch Care Manager, you will take ownership of developing and expanding our domiciliary care service within the local community. You will be responsible for recruiting exceptional care professionals, generating new business opportunities, and ensuring the highest standards of client care.
This role is ideal for someone who enjoys a blend of operational management, business development, sales, recruitment, and people leadership.
Key Tasks
Business Development & Sales
Develop relationships with local healthcare professionals, community groups, and referral partnersGenerate new client enquiries and convert assessments into care packagesIncrease hours of care delivered and achieve branch growth targetsPromote the service within the local community and represent the business at networking eventsIdentify opportunities to expand services and maximise branch performanceRecruitment & Team Building
Lead the recruitment, selection, and onboarding of Care ProfessionalsBuild and maintain a pipeline of high-quality candidatesDeliver engaging interviews and recruitment eventsEnsure excellent retention through strong leadership and supportFoster a positive and professional branch cultureCare Quality & Operations
Oversee care assessments, reviews, and service deliveryEnsure person-centred care remains at the heart of everything we doMonitor quality assurance processes and client satisfactionSupport compliance with CQC regulations and company policiesLead and motivate a growing team to achieve exceptional outcomes Ideal Candidate
Experience within domiciliary care management, coordination, or supervisionProven recruitment experience and a track record of attracting quality care professionalsSales, business development, or relationship management experienceExcellent networking and communication skillsStrong leadership and people management abilitiesA commercially aware mindset with a passion for growthAbility to work independently and drive resultsFull UK Driving Licence and access to a vehicleLevel 3 Health & Social Care Qualification (Level 5 desirable)Enhanced DBS check (or willingness to obtain one).Excellent understanding of CQC regulations and compliance requirements.Strong leadership, coaching and people management skills.Strong organisational and IT skills, including Microsoft Office.Ability to remain calm and effective when managing multiple priorities.Flexibility to meet the needs of the business, including participation in the on-call rota.Who We're Looking For
You'll be energetic, entrepreneurial, and passionate about care. You'll love meeting people, building relationships, recruiting great talent, and turning opportunities into lasting client partnerships.
Most importantly, you'll combine commercial drive with a genuine commitment to improving the lives of older adults.
If you're looking for a role where you can build something special, develop a thriving team, and make a meaningful difference every day, we'd love to hear from you.
What happens next?
As soon as you apply, one of our friendly recruitment team will be in touch with you within 24-48 hoursWe will arrange an interview with youIf you’re successful, you can be working with us ASAPCongratulations! You’ll then be part of our fantastic care team here at Home Instead
Apply now to start your care journey with us