About this role
<p><strong>The Role..</strong></p> <p>We are looking for a Creative Director to lead the Soho Home Creative team and shape the visual expression of the brand across photography, campaigns, content, art direction, digital, editorial and wider brand communications.</p> <p>Working closely with the Chief Creative Officer, this role will translate the creative vision for Soho Home into a distinctive and cohesive visual world, ensuring every touchpoint feels considered, relevant and unmistakably Soho Home.</p> <p>The Creative Director will lead the creative team and oversee the full creative process from concept and creative direction through to execution, ensuring a consistently high standard across all imagery and brand communications.</p> <p>This is a highly collaborative role, working closely with the Head of Creative, Marketing, Photography, Content and wider Soho House teams to create compelling visual messaging that builds the Soho Home brand.</p> <p><strong>Key Responsibilities..</strong></p> <p><span style="text-decoration: underline;">Creative Direction</span></p> <ul> <li>Work closely with the Chief Creative Officer to define and evolve the overall creative direction and visual identity of Soho Home.</li> <li>Translate the wider brand vision into a clear and distinctive visual language across all creative output.</li> <li>Set the creative standard for Motion, photography, art direction, campaigns, editorial, digital and content.</li> <li>Ensure all creative output feels cohesive whilst allowing for freshness, experimentation and evolution.</li> <li>Develop creative concepts and visual narratives that bring Soho Home products, collections and collaborations to life.</li> <li>Establish and maintain a strong visual point of view across all brand touchpoints.</li> <li>Identify new creative opportunities, references, talent, collaborators and cultural influences that can strengthen the Soho Home brand.</li> <li>Push the creative team to produce work that is distinctive, culturally relevant and visually compelling.</li> </ul> <p><span style="text-decoration: underline;">Creative Team Leadership</span></p> <ul> <li>Lead, inspire and develop the Soho Home Creative team, creating a high-performing and collaborative creative culture.</li> <li>Manage and support the Head of Creative, ensuring clear direction, priorities and accountability.</li> <li>Oversee the wider creative function, including Photography, Art Direction, Content and other creative disciplines.</li> <li>Set clear expectations around creative quality, output, ownership and deadlines.</li> <li>Develop the team's capabilities, identifying opportunities for growth and new creative talent.</li> <li>Ensure the right creative resource is in place for each project, balancing internal capability with freelance and external talent.</li> <li>Provide clear creative feedback and direction throughout the development and execution of projects.</li> <li>Create an environment where the team is encouraged to challenge, experiment and bring new ideas.</li> </ul> <p><span style="text-decoration: underline;">Photography & Art Direction</span></p> <ul> <li>Own the creative direction and standards across all Soho Home creative</li> <li>Work closely with the Photographer and Art Direction team to develop a distinctive photographic language for the brand.</li> <li>Lead creative direction for product, lifestyle, interiors, campaign and editorial photography & motion.</li> <li>Establish clear principles for lighting, composition, styling, set design, casting, locations and visual storytelling.</li> <li>Identify and commission photographers, stylists, set designers, artists and other creative talent where appropriate.</li> <li>Review and approve photography concepts, treatments, moodboards, shoot plans and final imagery.</li> <li>Ensure photography consistently reflects the quality, character and creative ambition of Soho Home.</li> <li>Build a strong and evolving network of creative talent and collaborators.</li> </ul> <p><span style="text-decoration: underline;">Campaigns & Brand Communications</span></p> <ul> <li>Lead the creative development of Soho Home campaigns from initial concept through to final execution.</li> <li>Develop strong creative concepts that connect product, brand, culture and storytelling.</li> <li>Work closely with Marketing to translate commercial priorities into compelling creative campaigns.</li> <li>Ensure campaigns have a clear visual narrative and consistent execution across channels.</li> <li>Oversee the creative direction of seasonal launches, key product moments, collaborations and brand initiatives.</li> <li>Work closely with Editorial, Digital, Social and Marketing teams to ensure creative is adapted appropriately across different channels.</li> <li>Ensure the Soho Home brand is presented consistently across every customer-facing touchpoint.</li> </ul> <p><span style="text-decoration: underline;">Creative Process & Delivery</span></p> <ul> <li>Establish a clear creative process from briefing and concept development through to execution and final delivery.</li> <li>Ensure every project has a clear creative brief, visual direction and agreed output.</li> <li>Maintain visibility across the creative pipeline, ensuring priorities and deadlines are clear.</li> <li>Work closely with Product Operations and relevant project leads to understand key product and business milestones.</li> <li>Identify creative risks or challenges early and develop solutions proactively.</li> <li>Ensure creative projects are delivered on time and to the required standard.</li> <li>Continually evolve the team's processes and ways of working to improve the quality and efficiency of creative output.</li> </ul> <p><span style="text-decoration: underline;">Brand & Creative Standards</span></p> <ul> <li>Own and evolve the visual standards for Soho Home.</li> <li>Ensure consistency across photography, campaigns, digital, editorial and other customer-facing creative.</li> <li>Develop clear creative principles and guidance for internal teams and external partners.</li> <li>Protect the integrity of the Soho Home brand whilst allowing the creative expression to evolve.</li> <li>Ensure all external creative partners understand and deliver against the Soho Home creative vision.</li> <li>Continually benchmark the brand against leading creative, fashion, interiors, hospitality and cultural brands.</li> </ul> <p><span style="text-decoration: underline;">Cross-Functional Collaboration</span></p> <ul> <li>Partner with Marketing, Product, NPD and Commercial teams to understand business priorities and translate them into strong creative output.</li> <li>Build strong relationships with external agencies, photographers, stylists, artists, production companies and other creative partners.</li> <li>Present creative concepts and recommendations confidently to senior leadership and stakeholders.</li> </ul> <p><strong>What We're Looking For..</strong></p> <ul> <li>Significant experience as a Creative Director or senior creative leader within luxury, interiors, fashion, hospitality, lifestyle or a related creative environment.</li> <li>A highly developed and distinctive creative point of view.</li> <li>Proven experience leading multidisciplinary creative teams.</li> <li>Strong experience across photography, art direction, campaigns and visual storytelling.</li> <li>An exceptional eye for composition, styling, detail and visual narrative.</li> <li>Strong understanding of how to build and evolve a distinctive brand world.</li> <li>Proven experience commissioning and directing photographers, stylists, artists and other creative talent.</li> <li>Experience developing creative campaigns from initial concept through to execution.</li> <li>Strong understanding of luxury, interiors, fashion, hospitality, culture and contemporary visual communication.</li> <li>Excellent presentation and communication skills, with the ability to articulate creative ideas clearly and inspire others.</li> <li>Strong leadership skills, with the ability to give clear direction whilst empowering creative talent.</li> <li>Highly collaborative, commercially aware and comfortable working with senior leadership.</li> <li>Excellent organisational skills and the ability to manage multiple creative projects and competing priorities.</li> <li>A strong network of creative talent and a genuine curiosity for emerging photographers, artists, designers, cultural movements and new visual languages.</li> <li>The ability to balance creative ambition with commercial requirements, deadlines and practical delivery.</li> </ul> <p><strong>Benefits…</strong></p> <p>Soho House offers competitive compensation packages that feature global benefits and perks. Whether you’re seeking entry-level employment or a new opportunity to expand your profession, we offer training to develop the technical and managerial skills necessary to grow your career.</p> <ul> <li>Annual Every House Membership</li> <li>50% off Food & Drink, 7 days a week</li> <li>Staff Room Rates</li> <li>Private Health and Dental Care</li> <li>Weekly Pay</li> <li>Life Assurance</li> <li>Up to 50% Staff Discount on Cowshed & Soho Home</li> <li>In Office Dog Policy on Fridays</li> <li>Season Ticket Loan</li> <li>Christmas Office Closure</li> <li>In conjunction with Soho Impact, take 2 days paid a year to support a charity of your choice.</li> <li>Free Counselling Sessions</li> <li>Cookhouse & House Tonic: Our Cookhouse & House Tonic programmes offer unique food and drink trainings, events and opportunities to inspire and educate.</li> <li>Continuous training to develop yourself personally and professionally</li> <li>Exclusive access to our benefits platform with hundreds of discounts on shopping, gym memberships, holidays, insurance and much more</li> <li>Team Events: From fitness sessions to cinema screenings and art classes, each month we hold a series of fun events which you can sign up to</li> </ul> <p> </p> <p> </p>