About this role
Managing the company’s email campaigns end to end encompassing campaign/channel analytics, operations and optimization.
Email Marketing ( A/B test, automation, analytics) experience IS MANDATORY. Please do not apply if it is not the case.
Campaign Strategy:
Working closely with the product, merchandising and CRM leader to develop a clear campaign strategyCarrying out segmentation of the database leveraging different analytical models & toolsCampaign Operations:
· Work closely with the copy, creative and coding teams to design and deploy
· Campaigns
· Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends.
· Enhance the trigger email campaigns throughout the customer lifecycle to maximize sales
Campaign Reporting & Analytics:
· Report on sales revenue generated from email marketing efforts
· Create weekly and monthly reporting with insights and recommendations for optimizations.
· Analysis of current email marketing campaigns and making recommendations for improvement
Channel Optimization:
· A/B Testing on various email campaigns to establish the most effective
· MVT Testing on email marketing campaigns
· Maximize deliverability and work with ISPs to minimize spam folders.
· Ensuring all email campaigns comply with current email best practice in the industry
Bachelor’s degree in Marketing or relevant fieldMust be highly proficient in communication and copy-writing.Proven work experience as an Email Marketing Manager, ideally within a similar industry ( SaaS or Real Estate)Knowledge of latest digital marketing trends & email softwareProficient in following email marketing automation platforms: ACTIVE CAMPAIGN is a plus or other email toolsProficient in: Google Analytics, HTML/CSS, A/B Testing, and other content management systemsKnowledge of SEO/SEMFamiliarity with analytical and database toolsStrong project management skillsAble to work under tight deadlinesAt least one sample of an effective document delivered in the past that yielded resultsExperience in an Agile / SCRUM environment
Please send sample of work ( email you created, landing pages copywriting ect..) attached to your application
Salary : $75k-100K