About this role
Marketing Manager EuropeJob Title: Marketing Manager (EUROPE)Reporting to: James DobsonBased at : Hartnoll Business Centre, TivertonHours of work : 08.30 – 17.30Days – 5 days a weekSalary: AAEJob Responsibilities
Telephone, email and video conference communication with all Razor appointed Distributors and retail partnersGather marketing actions and activities from all partners, evaluate and reportAdvise , guide and implement plans based on “Razor standards” utilising collateral and assets as provided from Razor FTP site and other locationsCommunicate with VP Global Marketing in the USA to align marketing activities and campaignsMange all razor.com EMEA website presence and create a minimum standards plan to ensure best practise for all sitesCreate a detailed plan of existing retail landscape per territory from distributor communicationWork with sales to develop opportunities with distributors (or direct) to establish new retail partnershipsTo succeed in this role you will need to construct robust communication channels, cultivate strong relationships with all collaborators and partners, and drive the internal flow of information across multiple Global and European divisions to secure stakeholder alignment up to executive level.Assemble collateral packs from FTP site on demand from direct partners if partners don’t have access to FTPEstablish and execute an effective European go-to-market strategy aligned to requirements from the sales teamManagement of all Amazon European Websites together with content, videos, listingsFormulate performance metrics and launch criteria to support partners in their local launch planning and evaluation.Define the appropriate mix of product USPs to drive conversion and maximise revenue. Distil product USPs into local marketing communication to adapt into consumer language and execute across retail touch points.Drive / manage the implementation of Razor display solutions (funded by distributors)Drive / manage the implementation of catalogue / print advertising (funded by distributors)Drive / manage the implementation of Razor presence in all major online/e-retail outlets within the EMEA territories in conjunction with the established distributorsEvaluate the performance of retail store and digitally executed initiatives and make recommendations to improve ROI.Identify partners best practice, educate others and support adoption across markets.Evaluation of competitor and benchmark brand/product, retail marketing activity to ensure Razor continues to lead the consumer shopping experience across retail and digital touch points.Reporting of key insights to Global, European and local marketing teamsYou will be given full access to all marketing activity both past, current and planned to be able to share relevant data /metrics/results with partners on demandCollaborate with contracted digital marketing agency Crowd and share all reported results both internally and externallyYou will have access to all marketing collateral to be able to share assets as required and assemble and share packs of data on demandYou will have to have:
A proven ability to formulate and deliver go-to-market strategies by understanding the situational challenges of international markets.
Strong presentation and communication skills, with a confident ability to present strategic and operational direction at an executive level at local management level.
Acquire knowledge of European retail and trade channels within Toy, CE, Auto, online and other relevant channels
Knowledge of go-to-market disciplines to support partners & retailers pre-launch & post launch