About this role
Web Content Specialist
Summary: Performs a variety of professional duties required to support the planning, designing, implementation, modification, and maintenance of the Fairfax County Public Schools (FCPS) public website and school websites; assists communications staff with the development and publication of web pages; creates universal content for school websites and provides support and training for school web curators; provides creative and editorial support for online communications.
Qualifications: Required
• Any combination of education and experience equivalent to a bachelor's degree, with courses in communications, media, journalism, graphic design, or a related field. • One (1) year of experience in writing, editing, and developing creative content for websites for a large organization or media outlet. • Advanced degree(s) beyond the minimum degree requirement in a relevant field may be considered for some experience.
• May require work on evenings, holidays, and weekends. • Knowledge of technologies used in web publishing such as content management systems, HTML editors, browsers, newsreaders, blogs, and graphics manipulation software. • Knowledge of federal, state, and local laws and regulations related to ADA compliance and accessibility, public information, privacy rights, and communications. • Knowledge of Associated Press (AP) Stylebook. • Skill in writing, editing, grammar, and graphic design with the ability to develop new editorial products and modify content for distribution. • Ability to handle multiple projects, react quickly to communications needs, and suggest more effective approaches to production and content packaging. • Ability to create and maintain web sites conforming to web standards (W3C) including accessibility standards. • Ability to work as part of a team to ensure a program meets its goals. • Ability to develop and present professional development to staff throughout the Division. • Excellent human relations skills and ability to establish and maintain successful cooperative relationships. • Proficiency in the use of technology with the ability to adapt easily to new technologies for online content creation and distribution. • Ability to communicate effectively, both orally and in writing. Preferred
• Skill in Drupal, Photoshop, Snagit, and/or Google Analytics.
Major Duties/Essential Functions: • Creates, writes, and edits clear, compelling, and ADA compliant website content that reflects the FCPS tone and voice for web pages and other online communications. • Collaborates with communications staff to ensure that the FCPS story and key messages are consistently promoted on all platforms, including websites, newsletters, and social media. • Develops content strategy to promote exceptional online, web-based experiences. • Collaborates with communications staff to determine content and timing of website postings; reviews and edits content to ensure readability and accessibility for website audiences. • Selects and prepares photos and graphics for the web. • Works together with video producers to determine video content for select web pages. • Monitors and corrects brand integrity, whether created in-house or through vendor/contractor services. • Provides assistance in the editorial development of new online communications and ensures all content is aligned with AP style guidelines. • Writes and maintains policy-aligned web governance guides, user guides and documentation, and writing and style guides to promote consistency. • Provides support and training to school web curators and central office/department staff on ADA and accessibility requirements, to improve and enhance designated web pages, and strengthen editorial or communications skills. • Writes and produces training materials including manuals and videos. • Troubleshoots and resolves issues with websites, including content management system (CMS).. • Manages website user roles, accounts, and permissions. • Reviews web traffic reports and other metrics to improve site usability. • Assists with improvements to site information architecture to include website accessibility. • Tracks the development of web standards. • Assists and participates in the evaluation and production of Requests for Proposals as needed. • Assists in the development of contracts, amendments, purchase orders, and other budgetary requirements for websites as needed. • Assists in the oversight of website services vendors to help ensure contractual obligations are met. • Performs related duties as required or assigned.
Work Environment/Physical Requirements: This job operates in a professional office environment and has a noise level of mostly low to moderate. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.