About this role
An exciting opportunity has arisen for a Digital Marketing Specialist to join the marketing team of a growing sports technology business.
Working across two complementary brands, you’ll play a key role in developing and delivering digital marketing activity across both B2B and B2C audiences. You’ll be responsible for using digital channels to increase brand visibility, generate high-quality leads and support wider commercial growth.
This is a hands-on role for someone who enjoys combining creative marketing with data, performance and technology — from paid advertising and SEO through to content, social media, websites and marketing automation.
The Role
Your responsibilities will include, but not be limited to:
Digital Campaigns & Performance
Plan, execute and optimise Meta and Google Ads campaigns, from audience targeting and creative through to landing pages, lead capture and conversion.Develop and manage campaigns around products, launches, events and key commercial moments.Build and optimise landing pages and campaign journeys using HubSpot.Monitor campaign performance, budgets, conversions and ROI, making data-led recommendations to continually improve results.Identify opportunities to increase lead generation, conversion rates and overall digital performance. Website, SEO & Digital Platforms
Manage and maintain the company’s websites, including content updates, landing pages and conversion opportunities.Lead SEO, AEO and GEO activity to improve visibility across search engines and AI-powered platforms.Use HubSpot for campaign management, lead tracking, email marketing, automation and reporting.Analyse website, campaign, email and social performance to identify opportunities and measure commercial impact. Social Media & Content
Manage the digital presence across relevant social channels, including social media planning, content calendars and publishing.Work closely with the Content Specialist to ensure content supports wider campaigns and commercial objectives.Write engaging copy for social media, email, websites, landing pages and digital campaigns, as well as blogs, articles and customer case studies.Coordinate photography, video and creative assets, supporting content creation where required. Campaign & Event Support
Plan digital activity around key events, activations, product launches and company milestones, including pre-, during- and post-event activity.Work with customers, partners and internal teams to gather information and assets for campaigns and case studies.Support relevant events from a digital marketing perspective, without owning event management or sales activity. Research & Development
Research competitors, audiences, digital trends and emerging opportunities.Stay up to date with developments across SEO, AEO, GEO, AI, paid advertising and digital marketing technology.Identify and recommend new channels, tools and approaches that can improve digital performance and revenue generation. About You
We’re looking for a results-driven, creative and highly organised digital marketer with a strong understanding of digital channels and a genuine passion for delivering measurable results.
Essential Experience & Skills
3+ years’ digital marketing experience, ideally across both B2B and B2C environments.Proven experience managing PPC campaigns across Meta and Google Ads.Strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, InDesign and Premiere Pro.Strong knowledge of SEO, GEO and AEO best practices, with experience improving website visibility and rankings.Excellent analytical skills, with the ability to interpret performance data and turn insights into actionable recommendations.A commercially minded approach, with an understanding of how digital marketing contributes to lead generation, conversion and revenue. Desirable Skills & Experience
A genuine passion for and knowledge of sportExperience using HubSpot CRM, particularly for marketing automation, campaign management and reporting.Basic understanding of UX and conversion rate optimisation (CRO) principles.A degree in Marketing or a related subject.Experience capturing and editing high-quality visual content, including both video and still photography. This is an opportunity to join an ambitious business operating at the intersection of sport, technology and innovation.
You’ll have the opportunity to take ownership of a broad digital marketing remit, work across multiple brands and have a direct impact on brand visibility, lead generation and commercial growth.
If you’re a digital marketer who enjoys being both creative and analytical, is comfortable getting hands-on across multiple channels, and wants to work in an exciting sports technology environment, we’d love to hear from you.