About this role
Praytell is building our bench of senior, Singapore-based PR consultants to support client work as opportunities arise. This is an evergreen opportunity rather than an opening tied to one specific assignment, and we’re always interested in connecting with experienced PR and media professionals for future projects.
Our Singapore team is lean and growing, so we’re looking for consultants who can balance senior-level strategic counsel with hands-on execution. You should be comfortable advising C-suite clients, shaping PR strategy and narratives, then rolling up your sleeves to lead media relations and land meaningful coverage.
Deep knowledge of the Singapore media landscape is essential, along with strong relationships across tier-one business, trade and regional media, particularly across FMCG and marketing.
What You’ll DoProvide senior-level PR counsel to clients, including C-suite and senior stakeholdersDevelop PR strategies, narratives and media approaches rooted in client objectives and the local marketLead PR strategy and media relations for corporate and brand announcements, launches and other key momentsTranslate client objectives into compelling stories, pitches and earned media opportunitiesOwn hands-on media relations, including media targeting, outreach, follow-up and securing coverageLeverage and build relationships with journalists and editors across SingaporeIdentify relevant trends, news hooks and proactive opportunities for clientsAdapt global and regional PR strategies for the Singapore marketDevelop messaging, media materials and briefing documents as neededJump into fast-moving workstreams and collaborate closely with a lean teamWhat We’re Looking ForDirector-level or above experience in PR and communications, ideally within an agency or consultancy environmentDeep knowledge of the Singapore media landscapeEstablished relationships across tier-one business, FMCG, marketing and trade media, with broader regional relationships a plusExperience leading high-profile corporate and brand announcements from strategy through executionStrong executive presence and confidence working directly with C-suite clientsA track record of securing meaningful earned media coverageStrong storytelling, writing and media instinctsAbility to move comfortably between strategic counsel and hands-on executionAbility to get up to speed quickly, work autonomously and thrive in fast-moving environmentsBecause this is an evergreen freelance opportunity, timing, scope and hours will vary by project. Even if there isn’t an immediate assignment that aligns with your experience and availability, we’d still love to connect and keep in touch for future opportunities.