About this role
Job Description
Job Description Purpose of Role The SPM will drive campaign execution for in-line (mature) products and will later lead new product launch readiness. Reporting to the Marketing Manger of the China Marketing Team, the role will focus on turning in-line brand strategy into campaigns that work in the field. As the new product launch, the focus will be analyzing business opportunities and developing the launch strategy, go-to-market (GTM) plan and brand plans, to unlock business potential across the HIV portfolio. Key Responsibilities:
• Drive campaign execution for in-line products, from campaign design and material development to field rollout and performance tracking. • As the launch approaches, support the Marketing Director in launching the new product in China, including launch readiness planning, milestone tracking and cross-functional alignment. • Develop and maintain the forecast model (FCST) and business assumptions to support launch planning, target setting and resource allocation. • Turn market understanding and customer insights into a clear GTM strategy and actionable business tactics. • Keep good communication with external customers and internal stakeholders. • Strive for execution excellence. • Build strong product and disease-area knowledge. • Comply with all relevant company compliance requirements, policies, procedures and work practices. Key Activities:
• Turn in-line brand strategy into integrated campaigns. Develop key messages, field tools and execution guidance, and track campaign KPIs and business impact. • Build the forecast model (e.g., patient-based or epidemiology-based), covering patient flow, uptake curve, share and switch assumptions, and pricing/access scenarios. Update it regularly with market data. • Develop the GTM plan for the new product: target patient segments, priority hospitals and customers, channel strategy, and launch sequencing. • Design, manage and implement promotional activities and strategic projects to a high standard, meeting timeline and budget goals. • Develop promotional materials for both in-line products and the new product. • Provide product and strategy training to sales and other functional teams, and follow up on how tools and campaigns are used in the field. • Generate insights from market research, competitive landscape and brand performance analysis, and contribute to brand strategy and tactics. • Pilot innovation projects. • Coordinate with Medical, Market Access, Commercial Excellence, Strategic Planning, Finance and other cross-functional partners. Requirements and Capabilities:
• Experienced in a CMKT team, with strong strategic thinking, mature program execution and agile learning capacity. • Proven experience executing campaigns for in-line brands, from strategy to field rollout. • New product launch experience is required. Hands-on experience with launch readiness, forecasting and GTM planning. • Solid understanding of marketing: able to translate market and customer insights into brand strategy and tactics. • Strong analytical skills. Able to build and interpret forecast models independently, using IQVIA, in-market sales and CRM data. • Good project management, cross-functional collaboration and stakeholder influencing skills. • Fluent English, written and spoken. Able to write English business documents and present to regional and global teams. • Proficient in Microsoft Office: Excel (forecast modeling, pivot tables, data analysis), PowerPoint (business storyline and leadership presentations) and Word. Power BI experience is a plus. Education:
• Bachelor's degree or above. • A major in medicine, pharmacy or a related field is a plus. Working Experience:
• 3-5 years' experience in a CMKT or brand team, including in-line campaign execution and at least one new product launch. • Experience in HIV, infectious diseases or specialty care is a plus.
Additional location(s) Compensation Information:
Required Skills: Brand Management, Content Creation, Creativity, Cross-Functional Leadership, Customer Insights, Market Research, Product Launches, Product Management, Strategic Planning Preferred Skills:
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Employee Status: Regular Relocation:
VISA Sponsorship:
Travel Requirements:
Flexible Work Arrangements: Not Applicable Shift:
Valid Driving License:
Hazardous Material(s):
Job Posting End Date: 12/31/2026*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.
Requisition ID:R421954