About this role
The Role Are you a CRM manager with a passion for sport? Are you confident with data with an eye for creative? Have you delivered acquisition/retention communications and reported on engagement in a target driven environment? Are you a creative problem solver, organised and confident in an agile environment like sport. If so, you are the manager we are looking for. As CRM Manager, you will be confident in delivery; building segmentation and planning in multiple markets with multiple sports. You will be creative with personalisation and experienced in leveraging our data and insights for your decision making, maximising results. Familiar with implementing automations, the role will be required to analyse results, optimise against findings and communicate performance. DAZN is a fast-paced, commercial environment and you will be expected to manage several workstreams concurrently, so efficient time and project management skills are paramount. Working across the international business, you will harness expertise from product, tech, content, UX, data and analytics to deliver our CRM output for fans around the world, so managing stakeholder relationships well will be key. Like sport, no day will be the same and your projects will cover – BAU CRM comms to engage customers with sport on DAZN, initiatives to drive global revenue, optimisations and testing, and tactical outputs for commercial growth. Work with local teams to build out customer lifecycle strategy across the globe driving our revenue and subscriber growth targets. Deliver against CRM targets and be agile in your output to meet channel contribution week-on-week. Maximising cross sell and up sell opportunities across subscription tiers. Drive the benchmark for best in class CRM across the industry with deep knowledge of what is currently in market and via insights Deliver personalisation and segmentation for optimal conversion and engagement. Utilise data availability and technical capabilities to push the boundaries of CRM. Lead testing and optimisation of our CRM creative & brand direction in collaboration with DAZN marketing and creative.