About this role
Shape the future of marketing at SBG. As Customer Engagement Manager , you'll lead our marketing capability, turning business and customer priorities into impactful campaigns and communications that strengthen our brands, improve customer engagement and deliver measurable commercial results. Leading the marketing team, you'll use customer insight, data, AI and marketing technology to drive innovation, personalisation and performance, while working closely with teams across the business to ensure all activity is customer-focused, compliant and evidence-led. Develop and deliver marketing plans that support business, customer and commercial objectives. Lead the adoption of AI and marketing technology to improve insight, efficiency, personalisation and engagement. Coach and develop a high-performing marketing team, fostering a culture of innovation and continuous improvement. Manage multi-channel marketing activity across email, social media, content, video, SEO, PPC and reputation management. Use customer insight and performance data to optimise engagement throughout the customer lifecycle. Deliver targeted and personalised communications that meet customer, privacy and regulatory requirements. Partner with Design and Web Development teams to improve website performance, customer journeys and conversion. Measure, analyse and report on marketing effectiveness, ROI and customer outcomes. Drive a test-and-learn approach, using data and evidence to continuously improve performance. Manage marketing budgets and external suppliers to maximise value and results. Maintain high standards of brand, content quality, accessibility and compliance. Identify new opportunities to enhance customer engagement, business performance and marketing effectiveness. Provide governance and oversight of customer communications, ensuring appropriate controls, review and regulatory compliance.