About this role
Reporting to the Training Manager, the trainee will be responsible for learning and familiarizing with various activities and operations within their departments. He/She will be required to uphold company policies and requirements at all times. Under the supervision of the Departmental Trainer and Training Manager, the trainee shall learn to: - Create the hotel media and marketing plan. - Implement media and marketing plan and coordinate with agencies. - Determine overall marketing campaign ROI. Monitor and review the response rates in order to improve and take corrective measures (where applicable). - Plan, coordinate and implement direct marketing, both on- and offline. - Maintain guest database for mailings. - Liaise with F&B department to promote F&B outlets. - Create, coordinate and maintain give-aways and collateral. - Ensure picture storage and distribution systems are maintained (Picture Park & VFMLeonardo). - Provide content and images for websites according to Corporate Identity. - Ensure content and photography of 3rd party websites is maintained. - Ensure compliance with Corporate Identity guidelines. - Act as brand custodian for hotel and Kempinski brand. - Ensure all creatives are reviewed and approved by Corporate Marketing in a timely manner before advertising agency or printer proceeds. - Attend to and deliver all requirements of Corporate Marketing within the given deadlines. - Coordinate between hotel and Corporate Marketing and agencies whenever necessary. - Maintain updates of Corporate Marketing guidelines and inform colleagues. - Communicate and coordinate with internal departments, especially sales, Public Relations and web as well as creative agencies and suppliers. - Bring ideas and participate in the preparations of the promotional theme events, other promotional activities and invitation lists. - Pro-actively promote Rooms, Food and Beverage including Banquet/Conferences, or any other current or forthcoming activities which lead to potential sources of business. - Conduct competition checks, benchmarking and follow up on market trends on a regular basis. - Keep up to date with Marketing trends and tools to enhance the continual learning process and make recommendations to the Director of Sales & Marketing. - Follow the sales and marketing results and propose corrective actions if needed. - Take part in sales and marketing training programmes. - Keep up to date with the latest developments in the hotel including all activities, promotions, rates of the hotel.