About this role
Enterprise MarTech Program Manager will lead enterprise-wide programs supporting B2C lifecycle marketing, CRM operations, marketing technology and process transformation. Coordinate Marketing Strategy, Analytics, Data Architecture, Engineering, Creative, Legal, Brand and external partners. Translate business priorities into executable plans and measurable outcomes through influence rather than direct authority. This is not a hands-on CRM developer or marketing strategy role. Essential Functions: Lead multiple concurrent cross-functional MarTech and CRM initiatives, aligning owners, milestones, dependencies and deliverables. Build integrated plans, governance, intake and approval workflows, risk logs, quality checkpoints and executive reporting. Translate business priorities into requirements and workstreams with analytics, engineering, data architecture and marketing teams. Facilitate discussions on APIs, ETL/data pipelines, integrations, system outages and technical delivery constraints. Coordinate Salesforce Marketing Cloud, Braze, customer data platforms, digital asset management and agency/vendor initiatives. Resolve blockers and competing priorities; influence stakeholder accountability constructively without direct authority. Prepare executive presentations and decision recommendations for Directors, AVPs, VPs and SVPs. Use Asana, Jira, Smartsheet or comparable platforms to manage simultaneous program timelines and risks. Secondary Functions: Support phased AI-enabled marketing tool implementations, including MVP definition, testing, rollout and adoption. Improve operational workflows to increase speed to market, scalability and accuracy. Position type: Full time- Remote Expected hours of work: U.S. business hours with Mountain, Central and Pacific Time stakeholders Travel: None