About this role
About the client Our client is a leading global financial infrastructure platform. Millions of businesses, from the world’s largest enterprises to fast-growing startups, use its platform to accept payments, grow revenue, and open up new business opportunities. Its mission is to make the global economy accessible to everyone, and there is a huge amount of work ahead. About the team The Partner Marketing team extends the company’s marketing reach by educating, engaging, and enabling partners around the world. Partners build market awareness and generate demand for their solutions and services built on the platform. The team recruits prospective partners and supports existing ones as they build, launch, market, and scale their business through the partner ecosystem, the app marketplace, and the wider platform. It works closely with global partnerships, alliances and channels, marketing, and product teams, and serves many different partner types. What you’ll do We’re looking for an experienced, creative, results-oriented senior marketing contractor to support Partner Marketing with app and payment method partners in APAC. You’ll support the team leads for app partners and payment method partners. They scale the partner program, market to these partner types, and define go-to-market strategy with specific partners, including leading global software platforms, digital wallets, and buy-now-pay-later providers. You’ll help run co-marketing campaigns and programs that drive customer acquisition and adoption, and ultimately help partners grow their business on the platform. Responsibilities Build joint messaging, produce co-marketing assets, and manage email campaigns with and for app and payment method partners. Execute co-marketing plans with partners to drive app marketplace installs and the adoption and recruitment of payment method partners. Deliver partner program benefits, such as in-product promotional placements, email features, and case studies. Support the partner experience at the company’s flagship events. Administer and optimise partner marketing funds. Work with regional partner marketers to adapt global strategies and priorities for the region. Collaborate closely with regional and product marketing so partners are represented in local go-to-market initiatives. Support the recruitment of new partners in APAC.